Many Natural Health Websites Are Missing Out On Hidden Goldmines

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 29, 2011 -- FOR IMMEDIATE RELEASE

Rochester, NH – www.healthymarketingideas.com presents new ideas today for natural health marketers on how to improve their website's performance. However, unlike many articles on optimizing websites, this article points out that untapped sources of traffic and sales already exist on many websites. And shows marketers where to look for them.

"When I look into the data for my natural health copywriting clients' websites, I often find pages that are getting tremendous traffic – but not converting the traffic to customers effectively," explains natural health copywriter Sarah Clachar, owner of Healthy Marketing Ideas. "Many of these traffic magnets are simply forgotten bits of juicy content that just need some tweaking to keep visitors on the site and convert them."

Clachar explains that by using website data, natural health marketers can identify potential goldmines in their websites that can transform their marketing.

In addition to tweaking high-traffic pages to keep visitors longer and improve conversion, Clachar points out two other hidden sources of new customers and revenue.

1. Many high-ranking pages don't get the traffic they should because of unappealing titles and descriptions showing up in the search engine results page. Searchers don't click on the website's URL because it doesn't grab their attention nor promise to help them resolve their problem.
2. Unplanned for traffic brought in by keywords the website wasn't focused on attracting. Many websites work hard to rank for certain keywords but don't notice when they start drawing traffic for related keywords that need a slightly different product pitch on the other end. By keeping track of which keywords are bringing in traffic, marketers can retune their website to focus on these potential customers. Or even create new services and products to meet their interests.

"The beauty of looking for these hidden treasures is that you can make the most of people who have already expressed some interest in your offerings," points out Clachar. "In some cases you may only need to make a few tweaks to capitalize on your finds. In other cases, it may spark off a whole new lucrative direction for your marketing."

To help natural health marketers find these hidden goldmines and make the most of them, Clachar offers a site content audit. The site content audit starts with an intake interview to clarify the website's mission and competitive climate and then looks at website data and website content to evaluate the website's effectiveness. A full report and final briefing is included in this service.

For more information or to read the full article on hidden natural health website treasures, please go to http://blog.healthymarketingideas.com/2011/11/oops-did-you-miss-this-good-stuff-hidden-in-your-natural-healthwebsite/

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Healthy Marketing Ideas http://www.healthymarketingideas.com provides expert copywriting services and marketing strategy to businesses in the nutrition industry. Author of "How To Write Irresistible Copy For Nutritional Supplements", published by Bob Bly, Sarah Clachar writes copy for both B2B and B2C companies, offline and online. To get a copy of her free report, "How To Turn Your White Papers And Website Into A Recession-Busting Dynamic Duo," just go to www.healthymarketingideas.com/b2breport.

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