Marketing and digital signage

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 14, 2010 --

Digital signage has over the last couple of years provided more innovative ways for you to advertise your services and products. Companies like Tesco, Wal-mart and McDonalds are realising the potential that digital signage offers and are now turning to digital signage as their main marketing campaign. Technology is making strides and companies like Digi-signage are overcoming some of the technical hurdles which is helping the improvements being made in Digital signage advertisements. A recent survey recently carried out Neilsen Media research has proven 77% of store customers like the in store advertising and found it useful and informative. Studies have also found that digital signage improves sales 30-300%, it also increases revenue by 30% of profiles products. This has all got to be good news for retailers, not only does it improve sales but it also gives retailers the chance to make contact with their customers at a point of sale location, for this reason more and more retailers are turning to digital signage as a preferred method of advertising.
The advancement in digital signage means retailers have the opportunity to improve their advertisements with new and innovative software which allows them to have control over what is in their advertisements. Posters in shops and supermarkets are expensive and only offer the customer a message, with digital signage much more information is involved which reaches customers in a more effective way.

Digital signage is an inexpensive way to advertise and is cheaper and more flexible than the other conventional ways of advertising such as posters. It allows advertisers to deliver high impact, relevant marketing messages in airports, hotels, department stores, clubs, hospital, schools and many more. Digital signage grabs the attention of your customers and makes contact with them, it also allows the advertisements to target specific consumer groups. As well as improving the shopping experience, you also have the ability to control and change content quickly in order to deliver, just in time marketing.

Designing and integrating a digital signage system requires expertise and knowledge and if done effectively the rewards will be worth the investment. When on the subject of content, it is always best to keep it simple. It is more important to deliver appropriate content at the right time and to the right customer base than it is to provide lots of content. Be sure also to place plasma advertising screens in the right locations throughout your store. The content must be relevant to the location of the screens for the advertising to fully work. Make sure you design well and plan effectively to ensure that you get the best from digital signage.
Digital signage is changing the face of advertising at an alarming rate and it will revolutionize the way you communicate with your customers, increasing revenue and opportunities.

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