MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle", an Infographic

FOR IMMEDIATE RELEASE
Chino Hills, California, United States of America (Free-Press-Release.com) January 21, 2012 -- MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work.

Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then branches into several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right.

So, What Is Marketing Automation?

The answer depends on who you ask. According to the infographic it starts with a CRM tool. Companies like Salesforce.com and Zoho.com provide this functionality for most sizes of companies. The core of marketing automation requires that you keep good records of prospects and clients. It must be easy for sales and support personnel to add, import, and manage those records.

Once your CRM is in place then you can put together the tools necessary to do the rest. The idea is to visualize your prospects and your sales cycle and then develop campaigns that attract leads and ensure follow-up with the proper balance of automation and human contact. If done right it makes sales closure easier.

Mr. Martinico is passionate about the topic and claims that he's seen companies double and triple their sales in less than a year by doing this properly. Unfortunately, a lot more companies fail in their efforts. This is because the initial process can be daunting and involves buy-in at many levels from the boardroom to the beat.

The new infographic displays five basic functions of the marketing automation cycle:

~ Planning and Ideation
~ Lead Generation
~ Lead Management
~ Sales Closure
~ Analysis

More information can be found online at http://www.marketingautomation.com

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