Maxim Hygiene is Donating a Percentage of Product Sales to You ARE Loved, a non profit dedicated to TSS Awareness and Menstruation Education

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 8, 2011 -- New York, NY Dec. 8, 2011 - What started with a heart wrenching phone call to Maxim Hygiene from Lisa Elifritz, a mother committed to protecting women against the tragedy she experienced after losing her 20 year old daughter, Amy Rae Elifritz, to tampon related TSS, has turned into a collaboration on changing the way young teens and women everywhere think about their period.

Maxim Hygiene first teamed up with Lisa in May 2011 with a call to action amongst their community of women and loyal fans to learn about TSS and support Lisa in her ambitions to develop a non-profit that would raise awareness for TSS amongst women everywhere. Since then, the non-profit has established itself with a name, You ARE Loved, created an interactive and informative forum, rallied a strong group of followers and is saving lives!

The Gift of Love campaign marks the celebration of You ARE Loved’s achievements since the initiation of our first campaign and Maxim Hygiene’s commitment to not only offering women premium quality organic and natural products, but upholding its homegrown values for Body, Earth, and Health matters.

TSS is a potentially fatal illness caused by bacterial toxin called staphylococcus aureus and streptococcus pyogenes. There are many underlying causes associated with the proliferation of these bacterial toxins, one of which is a major concern to Maxim Hygiene - the use of tampons made with synthetic fibers. What looks like cotton in some tampons is not always 100% cotton, rather a blend of synthetics, like rayon and viscose, materials that can not only cause TSS, but a slew of other health and environmental risk factors of concern to Maxim Hygiene, like irritation. Extensive research shows that the use of organic cotton tampons like those produced by Maxim Hygiene are less likely to cause TSS.

The Gift of Love Campaign launched on October 16, 2011, what would have been Amy’s 22nd Birthday and will run through the end of the year. All Maxim Hygiene product purchases made during this time will fund the continued development of You ARE Loved.

About Maxim Hygiene

Maxim Hygiene products provide a Softer, Safer and Natural Alternative to Standard Conventional Feminine Hygiene Products with its dynamic line of organic and natural tampons, pads, and cosmetic accessories. Maxim Hygiene was founded in 2008 by CEO and developer Kenneth Alvandi. His daughter, Rebecca Alvandi, soon joined him to help him build the Maxim Hygiene brand. Maxim Hygiene is a medium size family run company that believes in and supports quality products and services that offer true health and lifestyle benefits. Maxim Hygiene products use the beneficial qualities of organic and natural cotton to help address and resolve major health and environmental concerns associated with the use and production of conventional feminine hygiene products.

About You Are Loved

Lisa Elifritz lost her 20 year old daughter Amy Rae Elifritz to tampon related Toxic Shock Syndrome (TSS) on June 13, 2010. From that time on, Lisa has been committed to doing everything possible to raise awareness. In 2011, she founded the non-profit organization You ARE Loved (the ARE represents Amy Rae Elifritz’s initials). You ARE Loved is committed to raising awareness of tampon related TSS and providing factual information about menstruation.


Erika Hardison
Communications and Product Education | Maxim Hygiene

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