Maxwell Industries all set to storm market with its strategic alliance with Eminence Group from France

FOR IMMEDIATE RELEASE
Pune, Maharashtra, India, Republic of (Free-Press-Release.com) February 18, 2012 -- • Eminence features an array of 21 products, involving vests, briefs, boxers, trunks & tees
• The product range is made of premium fabrics like -Lyocell, Lycra and Micro Modal mixed with cotton

Maxwell Industries Ltd. the pioneer in inner wear category in India is all set to create a revolution by its grand alliance with Eminence SA of France. The joining of the two numero uno companies of innerwear category will spell a new definition of comfort, brand value, excellence and innovation in the inner wear attire in India. Eminence is the distinctly leading brand in France and is known for innovation, high quality and design.

Eminence that started in the year 1944 has earned its reputation as the leading No 1 in Men’s innerwear in essential key markets like France, Italy, Spain, and Belgium and is now among the top 3 in Women’s innerwear too in France, Italy, and Belgium and ranked in the top quartile of most profitable companies.

Speaking on the occasion of the media launch of Eminence, Mr. Sunil Pathare, Vice Chairman and MD of Maxwell Industries had said, “Both the companies are equally strong in their respective countries and are known as a symbol of quality and trust among the consumers. The alliance with Eminence group will bring forth their rich expertise in fabric development; design and also sartorial excellence. We are very confident that the alliance will not only be fruitful for the both the organisation but also very rewarding for the discerning Indian consumers".

Mr Pathare further said, “The manufacturing plant for Eminence is in Gujarat where around 1.5 million pieces have been manufactured. We are looking forward to doubling its capacity this year.” He also said that the launching is being done is a phased manner and by July will be launched all over India.

Eminence group caters to the entire family with its popular and successful labels like Cacharel, Athena and Liabel. It has underwear, swimwear and pyjamas designed as part of the Men’s collection. It has now also entered the Women’s market in France, Italy & Belgium. They will launch products in India in the coming financial year.

Maxwell Industries which has also been known for bringing innovative products (Frenchie and X) and powerful advertising is all set to bring forth once more an innerwear reformation, by taking the initiative of bringing this luxury French innerwear brand to India.

Simply to put, the super comfortable, super sexy, sensuous men’s innerwear is now available in India at its very best. There’s also a rather cool looking design element in the garment, reminiscent of very contemporary and chic. Eminence products are available at leading large format stores and retail stores across the city.

The alliance between Maxwell Industries and Eminence will provide the consumers of India a complete new dimension of looking at the category

Eminence     maharashtra     Maxwell Ind