MBK HOMES WINS TOP HONOR IN ELIANT 2010 HOME BUYERS’ CHOICE AWARDS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 3, 2010 -- IRVINE, CA – (March 3, 2010) The Eliant 2010 Home Buyers’ Choice Awards were recently announced and Irvine-based homebuilder MBK Homes, a division of MBK Real Estate Ltd., was the dominant winner, securing the top national award for the highest rated multi-division homebuilder based on Eliant’s “Key Measures” covering quality, customer service and referrals. The 2010 Eliant Homebuyers' Choice Awards identify builders committed to quality and customer service.

MBK Homes also earned first-place rankings in nearly all award categories in the Large Builder Segment of the Eliant Homebuyers Choice Awards; demonstrating that in a difficult housing market, focus on product quality and customer satisfaction pays off.

A perennial high-scorer in the Eliant survey since its inception in 1994, MBK Homes’ impressive showing across the board in the 2010 Eliant awards encompasses top ratings in overall purchase experience, quality and customer service from move-in day to the one-year mark. “MBK Homes continues to stand out as a leader in the homebuilding industry, providing a high and consistent level of quality and customer service unmatched among large production home builders,” said Robert Mirman, CEO of San Clemente-based Eliant.

“While it’s often possible to score well at the initial move-in during the honeymoon phase, the true test of customer service and satisfaction comes at the one year mark after people experience the reality of living in their new home.” said Mirman. “It’s often difficult to consistently score high over the course of a year as the move-in excitement transitions to everyday living, but MBK Homes is vigilant, dedicated and committed to the overall process of delighting customers.”

MBK Homes President Tim Kane has long been a proponent of delivering an incredible home buying experience to each and every new buyer and his commitment at the top has created a systemic culture of superior service throughout the entire company.

“It’s often easy to get behind a ‘commitment of convenience’ and score well at one point in the process or at one community or with one customer service representative,” said Mirman. “For an entire company to pull together from top to bottom and outscore all other builders from the beginning of the process until the one year mark shows a true and sincere commitment by Tim Kane and all of MBK Homes to their buyers.”

In this challenging housing market, many builders have used the downturn to begin a push or increase their focus on product quality and customer satisfaction, while MBK Homes has used the time to further solidify its deep-seeded commitment to customers and turn it into a true competitive advantage as evidenced by the Eliant results.

In addition to the national overall honor, MBK Homes was also the top ranked Large Builder in the Purchase Experience, Construction Experience, Customer Service Experience, Overall First Year Quality and Overall Home Purchase/Ownership Experience.

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