Meaningful Father’s Day Gifts under $25 from Old Guys Rule

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 14, 2010 -- SAN CLEMENTE, Calif. (June x, 2010) – Fathers of a “certain age” needn’t be overlooked on Father’s Day. For fathers who wear their age and life experiences as a “badge of honor” and not an impediment, Old Guys Rule (www.oldguysrule.com) offers a number of Father’s Day gifts under $25.00.

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Meaningful Father’s Day Gifts under $25 from Old Guys Rule

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What started in 2003 as a way for surfing legend and retail veteran Don Craig to honor his father, Old Guys Rule has swelled into an iconic brand extending across three continents with products in approximately 1,400 retail locations in the U.S., the United Kingdom, Canada, and Australia. Soon after the company’s launch, Craig realized that the “Old Guys Rule” motto extended beyond the surfing community to men from all walks of life, who welcome and recognize the value of the benefits that age, wisdom and experience bring to their lives. The once local t-shirt company now is a lifestyle brand with apparel and accessories that speak to the tens of millions of “Baby Boomer” men with passions ranging from surfing, golf and grilling to hot rods, motorcycles and giving back.

For those looking for meaningful Father’s Day gifts under $25.00, Old Guys Rule has a variety of options that can be purchased at Old Guys Rule retailers in their area that can be found at www.oldguysrule.com. Selections include:

• The John Wayne Old Guys Rule Collection includes five t-shirt designs that feature famous images and quotes by the legendary actor, who certainly embodied the “Old Guys Rule” mantra. A portion of the sales from the collection is donated to the John Wayne Cancer Foundation (www.jwcf.org). To date, Old Guys Rule has donated approximately $100,000 to the foundation. Available in several colors and priced between $18.00 and $23.00.

• New offerings in the Classic Old Guys Rule Collection include an already-popular firefighter design, “Plays with Trucks,” as well as the “Grill Master,” the “Cranky Mountain Bike,” and the “Permanent Vacation/Mountains” t-shirts. Available in several colors and priced between $18.00 and $20.00.

• The Vintage Collection feature washes, fabrics and graphics with a “broken-in” look and feel. New designs include “Aged to Perfection,” “Made in the Shade,” and “Tuna Club.” Other popular designs include a “Born in the U.S.A”, also ideal for Fourth of July celebrations, the “Badge of Honor,” “Vintage Goods,” and “Night Life.” Available in several colors and priced between $20.00 and $24.00.

• Popular and new headwear includes the cool “Beer Buddy” cap with hideaway, retractable bottle opener, or the “Puttering Around” cap with built-in, magnetic ball marker for the golfer. For adventurous dads, the new Adventurer hat provides ample sun protection with screen vented sides to keep heads cool. Headwear starts at $20.00.

• Fun accessories range from logoed playing cards, mugs and can “Koozies” to signs, stickers, license plate frames and key chains. Accessories are priced from $6.00 to $20.00.

For media inquiries or sample requests, please contact Erin Peacock, Peacock Public Relations, at (949) 464-1096 or peacockpr@cox.net.


About Old Guys Rule

Although the Old Guys Rule brand has its roots in the surf industry, the company continues to evolve and broaden its appeal. What started as a beach-lifestyle brand, now encompasses apparel and accessories that celebrate the lifestyles and passions of Old Guys everywhere. Founded in 2003 and based in San Clemente, Calif., the current design spectrum of Old Guys Rule includes images highlighting pastimes such as basketball, fishing, hiking, boating, vintage cars, motorcycles, hunting, skiing, golfing, surfing, BBQ grilling, camping, among others. Old Guys Rule products can now be found online at www.oldguysrule.com or in more than 1,400 retail locations in the U.S., England, the United Kingdom, Canada, and Australia. For more information, visit www.oldguysrule.com.

More information can be found online at http://www.oldguysrule.com

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