Media Advisory: Criteo VP to Speak on Search Marketing Panel at SMX West

FOR IMMEDIATE RELEASE
Palo Alto, California, United States of America (Free-Press-Release.com) March 7, 2011 -- Who:
John Kelly, vice president of sales at Criteo, the global leader in scalable personalized retargeting.

What:
Kelly will be a featured speaker on the “Cousins To Paid Search: Display, Contextual, All In The Family” panel during SMX West 2011. The panel will focus on pay-per-click (PPC) advertising, and will highlight how marketers can best utilize display advertising, personalized retargeting and other ad formats to extend and complement the reach of a search marketing campaign.

Kelly will discuss how marketers can maximize ROI through new ad personalization technologies and cross-channel online campaigns, and share case study examples from several of the world’s online brands.

The selection comes as a result of Criteo’s ongoing industry leadership and growth as featured participants and speakers at the most prominent retail, marketing and advertising events, including eTail West 2011 and OMMA Global.

When:
Thursday, March 10, 2011
10:00 a.m. – 11:00 a.m. PT
Panel: “Cousins To Paid Search: Display, Contextual, All In The Family”
Track: Paid Search

Where:
SMX West
San Jose McEnery Convention Center
150 West San Carlos Street
San Jose, CA 95113

For more information about Criteo or its personalized retargeting solution, please contact Karen Dayan, vice president of marketing – karen(at)criteo(dot)com.

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About Criteo

Criteo is the global leader in scalable personalized retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalized display ads. These relevant ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary performance driven real-time audience buying and automated dynamic creative optimization technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

Contact Information
Rachel Levine or Steve Mnich
LaunchSquad
415.625.8555
Criteo(at)launchsquad(dot)com

Criteo     John Kelly     online advertising     online retargeting     personalized retargeting     ppc     smx west