Medimix Announces ScanBuzz™: The First Social Media Monitoring Platform for the Pharmaceutical, Medical Device and Biotechnology Industries

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 2, 2009 -- Miami,(November 16, 2009) Medimix International (www.medimix.net) has developed and is announcing the launch of ScanBuzz™, the first platform for life sciences companies to monitor online mentions of their brands and products in the social networking arena. With the increased number of physicians and patients sharing their experiences online, Scanbuzz™ allows the industry to discover, listen, and manage feedback and develop relations with social network users.

From forums to blogs, social networks to multimedia sharing websites, Twitter to YouTube, and more, ScanBuzz™ uncovers online conversations and gives companies the tools to track, analyze, manage, monitor, and report on their social media engagement activities. As more users openly discuss drugs and healthcare issues, social media increasingly affects all the processes within the enterprise, including marketing, public relations, customer support, product development, competitive intelligence, as well as legal and medical. ScanBuzz™ helps life sciences companies discover and listen to what healthcare professionals and patients are saying about them and to act on these mentions.

With Scanbuzz™, Medimix International currently tracks the top 200 pharmaceutical products and 100 corporate brands. Scanbuzz™ tracks in a variety of therapeutic areas from oncology to respiratory, CNS, diabetes and endocrinology. Clients can also monitor their own choice of brands, disease or conditions, therapeutic areas, or any concept they are interested in.

“For the first time ever, drug manufacturers have the opportunity to monitor the word-of-mouth happening among patients, or between patients and healthcare professionals. ScanBuzz™ equips pharmaceutical teams with essential social media listening, management and reporting capabilities,” says Henry Gazay, CEO of Medimix international.

For example, Scanbuzz™ uncovered that the amount of online discussions on a particular oncology product increased five-fold during the ESMO conference last September, which gave the manufacturer of the drug an immediate indication about their Return on Investment (ROI) at this congress. Also, on the day when the Pfizer-Wyeth merger became effective (October 15th 2009), Scanbuzz™ recorded a four-fold surge in buzz about Wyeth, with patients and employees tweeting their concerns about the merger, and financial traders blogging about the impact it would have on the short to mid-term value of Pfizer’s stock.

“With Scanbuzz™ manufactureres can also set alerts to help them anticipate competitors’ moves, prevent crises and track rumors,” remarks Alex de Carvalho, Social Media Director at Medimix International, and co-developer of Scanbuzz™.

Scanbuzz™ is available through a small monthly subscription fee, based on the number of simultaneous users and the number of brands tracked.

For more information contact Kathryn McAdam, Executive Communications at Medimix International: kmcadam@medimix.net

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