Michael Jackson Memorial at Lusaka's Holywood City in Zambia

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 23, 2010 -- With the Diamond Chain quickly becoming one of the fastest growing
establishments in the Zambian music industry, it is only right to keep
the momentum going.

This past Friday, 18th June, 2010, Crisis Mr. Swagger alongside his
Diamond Chain Outfit launched the official clothing representing what
they stand for. The first line to be released is a T-Shirt line for
both, women and men called 'C VIN 2' pronounced 'Sivintu.' Mr. Swagger
says that clothes represent a mans beliefs and style. Presentation is

very important in any industry, and a part of that is the clothing
business.

The launch was embraced by General Ozzy who has been friends with
Crisis Mr. Swagger since their days as upcoming musicians. The General
saluted the new Crisis Mr. Swagger video and said it was
ground-breaking. The two were seen exchanging jokes and fun words as
the night progressed.

Another Diamond Chain product that was launched was the brand new
video by 'Crisis Mr. Swagger.' The Fire Inside was viewed for the
first time at Lusaka's Hollywood City before going to the

international market and television stations such as, MTV Base, Trace
TV, Channel-O, Vuzu and many others.

Well known producer and TV presenter, Smooth-IK will this Friday 25th
June, 2010 grace the follow up occasion at Hollywood City to present
yet, another new video by Crisis Mr. Swagger called "The Same."

Those that missed last Friday's event are not to worry as they are in
for a bonus as The Diamond Chain gets to celebrate and remember the
King of Pop, Michael Jackson who died on June 25th, 2009 and was an
influence to the production of 'The Fire Inside' another new video by

Crisis Mr. Swagger Featuring Camstar and Linx. The video has been well
accepted with it's popularity growing as people discover it on Youtube
via the World Wide Web.

The guest list has been drawn with expected appearances by Buff
Buttah, Superman, L.B., Camstar, Linx, Amablax, Eleftharios, Shane,
International Assignments and the host of the party, Crisis Mr.
Swagger. Others are yet to confirm as the list continues to grow.
Expected Dj's are Hussein & Liyesi of Hollywood City plus, Dj. Dubz
from Touch Mic's Entertainment, Zambia.

The event is expected to begin at 21:00 hours with charges pegged at
K20, 000 per head. While the first 50 people will walk away with a
gift.

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