Michael·Jeffrey·Jordan lodged a complaint about "Jordan"

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(Free-Press-Release.com) February 23, 2012 -- Michael·Jeffrey·Jordan lodge a complaint about "Jordan"

American famous basketball star, air Jordan lodged a complaint to a Chinese count of China Jordan Sporting Clothing Co. Ltd, which was accused of sticking at nothing to use his name purposely for huge profits without his
permission and mislead the Chinese customers greatly.

Jordan said in the statement, " I ​​understand the purpose of other companies without my permission to take advantage of my Chinese name, jersey number, or even trying to use my child's name to carry out commercial activities, I am very disappointed, this action is to protect the right of personal name and brand that I have, this is not a question of money."
Actually, it is not the frist time that China Jordan Company was accused. Before that, the high-end Nike Brand had charged him of infringement, but failed. Now, it is Jordan himself that appeal to the count, and the company are more than willing to support it.

Jordan Sports announced a public statement that they highly concerned about the matter U.S. basketball player Michael Jordan prosecuted the matter of the company, but till Feb. 23, they has not yet received notice of any court of the respondent. In addition, they claimed that Chinese " Jordan " is a registered trademark of their company and enjoy the exclusive right to registration in accordance with Chinese laws and legitimate use of behavior of registered trademarks protected by Chinese laws.
Objectively, Michael Jordan advocated for his own name, while Chinese Jordan is using his brand mark legally. It's not so easy to judge that Chinese Jordan has infringed , it should take everything into serious consideration, like whether China Jordan's business action has included any image or posture or reputation of Air Jordan.

jordan     nike