MichaelEdits.com Celebrates Its 10th Christmas in Business with… something or other

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 17, 2010 -- MichaelEdits.com Celebrates Its 10th Christmas in Business with… something or other

December incentive provides motivation for authors to make their writing the absolute best it can be. Unless, that is, it doesn't.


Not many retailers can make the claim that they've been in business for 10 years. Well, actually, they can, but most will be lying.

But Michael LaRocca at MichaelEdits.com has been editing and proofreading, by Internet, for over 10 years now, having launched himself on an unsuspecting public in October 2000.

"When I started this online business 10 years ago, there were people who said I'd fail," he explains. "But I've been writing fiction for over 40 years. I'm used to people telling me I'll fail. And being right, but never mind. Where's my egg nog?"

To celebrate this landmark success, Michael LaRocca was going to announce a big sale, an incentive, same as every other business, but then he thought, "Nah."

"Never mind that editing and proofreading are investments, not expenses, because they improve the value of your manuscript," he explains. "My prices are as low as they can go already."

That sounds like such a copout. But if that's how he feels, then that's what he ought to tell you. That's exactly how he edits or proofreads, by the way. His job is to make every thought you wish to express very clear, very accessible, very easily read by any reader without confusion or pauses or mistakes.

MichaelEdits.com is giving away two free white papers and three free novels, but he does that every day of the year, so he didn't think it'd be right to call those Christmas gifts. Likewise, if he tried to have a discount on every holiday and every anniversary and every excuse for something, he'd probably confuse himself and be a poorer editor for it.

("A white sale...? Yeah, paper is white.")

"You want a gift?" he asks. "I've got one. It's in this sentence and in the title of this press release. They show you how to use 'its' properly. That's a gift that keeps on giving."

Merry Christmas.

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