mobiCARD Opens Greeting Card and Gift Card Markets to Mobile Device Users

FOR IMMEDIATE RELEASE
Columbus, Ohio, United States of America (Free-Press-Release.com) January 24, 2012 -- Paper greeting cards have a long tradition of helping people celebrate or express their feelings through the mail. Today, greeting cards are transitioning and expanding their potential to the mobile device market through mobiCARD, an application that adds a whole new level to what we expect from traditional greeting cards. The mobiCARD service is fun, free, and works with any greeting card or gift card.

To use mobiCARD.mobiusworld.me, the sender simply takes a photo of a selected greeting card using any camera-enabled mobile device and sends it to mobiCARD along with the intended recipient’s mobile phone number. The sender then records a personalized video or writes a text message for the recipient. When the recipient receives the actual card in the mail, he or she sends a photo of the card to mobiCARD and receives the personalized electronic message from the sender.

While the mobiCARD service is unique in its ability to immediately recognize and connect the recipient with the sender’s electronic message, it doesn’t stop there. mobiCARD allows recipients to easily share their card and message contents on social media platforms.

The mobiCARD application is a development of Mobius image recognition software, which has been used worldwide in a variety of mobile applications from advertising to food security and anti-counterfeiting technology. The sophisticated mobiCARD mobile image recognition system determines the capabilities of the mobile device that has sent the image, and returns content that is best suited for that particular device. For example, a “smart phone” user will receive access to high quality, optimized video and still images, whereas a “regular” feature mobile phone will receive video and images at file sizes and resolutions that are in line with its capabilities. Mobius services also respond in the primary language of the country where a call originates.

The mobiCARD service requires no downloads, but an optional, free iPhone app will be available to help simplify and speed the process for users.

"We think mobiCARD transcends the gap between the established, traditional media of greeting cards and the new generation of mobile phone users. With mobiCARD the sender augments the print greeting card with video or other messaging, on the go, anywhere a mobile connection is present,” said Mobius International CEO Aram Kovach. We’ve also incorporated social media connections to allow the sender or recipient to share the message with friends.”

Kovach continued, “Mobius services are flexible and designed to meet the needs of specific groups of mobile users as well as specific retailers or producers. In the case of greeting cards, the service helps to enhance and personalize the connection among the sender and the recipient via a secure, easy to use mobile interface.

The mobiCARD service is free for registered users. Users pay only the charges associated with their mobile phone service contract. The http://mobiCARD.MobiusWorld.me service requires no downloads and works internationally across all mobile devices and service providers.
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About Mobius
The mobiCARD app is part of the Mobius family of mobile phone products and services, including mobiPET, mobiLUX, mobiSHADES, mobiBIZ, mobiWINE and mobiTURF. Visit www.mobiworld.me for more information.

About CompEx, Inc.

CompEx, Inc., the parent company of Mobius International, which provides comprehensive integrated web solutions to solve the complex connectivity problems facing today's organizations. Based in Columbus, Ohio, CompEx, Inc. is a privately-funded company formed in 1992 as a technology brand of global invention and vision to develop solutions for new business ventures. CompEx specializes in interactive mobile marketing, web and mobile application development, business intelligence, infrastructure/security, and digital data management. Our innovative thinking, knowledge and systematic work methodology enable us to provide our customers with timely and highly effective solutions.

For more information about CompEx, Inc. or Mobius, contact our US Headquarters (877) 829-0536 or visit http://www.mobiworld.me.

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