Mobile Advertising PlatformTracks Cars in Traffic

FOR IMMEDIATE RELEASE
Los Angeles, California, United States of America (Free-Press-Release.com) August 6, 2011 --

Mobile car wraps are nothing new, but what about cars that can monitor people passing by vehicle advertisements? A new technology is being introduced this month, that can track people driving past advertisements on vehicles. Analytics are very important, when it comes to figuring out a return on investment say's Amy Stevenson, VP Customer Marketing of Victoria's Secret. Many fortune 500 companies spend money on advertising with little tracking. This concept includes tracking, QR code technology and GPS to ensure branding and high ROI for companies that wish to launch a campaign or multiple campaigns in multiple cities. For heavy branding campaigns, several vehicles can be launched in a city to ensure market saturation. This technology is being tested in Malibu California with the company Paul Mitchell being the main sponsor. Ron Berkes the President and CEO or ForeSighter LLC. says, "The technology is here, and our advertising partners are demanding better tracking". The company website foresighter.com gathers the data from the vehicle and displays reports to mobile devices.

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