MOBILE GIVING FOUNDATION CANADA APPROVES ZIPSTRIPE CORP. AS APPLICATION SERVICE PROVIDER FOR MOBILE CHARITABLE DONATIONS IN CANADA

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 27, 2009 -- Toronto, ON (October 26, 2009) – One of Canada’s leading mobile marketing solutions companies, Zipstripe Corp., today announced its collaboration with Mobile Giving Foundation Canada to launch text message charitable donations in Canada. Zipstripe has been selected as one of the initial application service providers in Canada.

“This Canadian service will allow cell phone users to securely and easily donate within a matter of seconds, making it easier for individuals to contribute to the charity of their choice,” said Andrew D’Amico, Zipstripe Corporation.

Mobile phone users will soon be able to send a text message with a keyword (e.g. AIDS or HEART) enabling them to donate to a particular charity. Users receive a confirmation message almost immediately – asking them to confirm and reply “Yes” – after which the donor receives a second message thanking them for their donation.

A charge reflecting the donation amount is added to the cell phone customer’s monthly bill. The Mobile Giving Foundation then remits the funds to the selected charitable organization shortly thereafter. The advantage of mobile giving is that 100% of the contribution goes to the user’s charity. Currently, charities can choose to receive a $5 or $10 donation from potential donors.

“We believe Zipstripe is an ideal partner because of their extensive knowledge and experience working with non-profit organizations in the past,” said Jim Manis, Chairman and CEO, Mobile Giving Foundation.

Over the last year, Zipstripe has worked closely with non-profit organizations to run mobile programs raising funds for clients such as UNICEF, Make A Wish Foundation, Amnesty International and the Sunnybrook Foundation.

Media Contact:
David Holmes - (416) 628-5605 Andrew D’Amico – (905) 856-7395 x 345 dholmes@hccink.com damico@zipstripe.com
www.hccink.com www.zipgive.com/

cellphone donations     mobile donations     mobile giving