Mobile Microsite Increasing Demand

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 9, 2011 -- Want to see videos of how to use 3M’s products, as you unwrap them? Simple. Just scan the product’s QR code on your smartphone and watch YouTube movies. You can be up a ladder, sat at your desk or even out shopping.

TMB has recently created an innovative new mobile microsite to promote the 3M Command Strips product range. Clever little wall hooks held on with removable sticky pads.

Both QR codes and smartphones are becoming increasingly popular marketing tools for businesses. Particularly as mobile advertising is expected to grow to £355m in Britain by 2014 while the number of mobile internet users surpasses the number of desktop internet users.

This clever campaign uses QR codes printed onto marketing material to promote the 3M Command Strips products. Customers scan these QR codes using their smartphones to visit the mobile microsite - specially designed for small screens. The carousel animation of the product range links to deeper pages displaying YouTube videos demonstrating how to apply and remove these products as well as links to 3M’s Facebook pages.

E-Marketing Consultant Dominic Yeadon commented; “In recent weeks we’ve seen a dramatic increase in requests for mobile marketing from our clients. 3M is always at the forefront of modern technology so they are a perfect fit for our latest mobile microsites.

The demand for mobile campaigns is astonishing. With QR codes providing a simple way of providing product information to customers on the move, it is easy to see why companies are investing their marketing budgets in these cost-effective campaigns.”

Just visit this URL to view the microsite on your desktop computer http://promotion.3m.eu/mobile/6483/index.php

For more information on TMB’s mobile microsites please visit www.tmb.uk.com or call 01202 483244.

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