Mobile Monday (MoMo) Chicago October Event – Emotions in UX Design

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 8, 2009 -- Mobile Monday (MoMo) Chicago October Event – Emotions in UX Design

Learn how to differentiate, engage with end users and build brand loyalty by addressing the emotional needs of consumers

CHICAGO – October 9, 2009 – Mobile Monday (MoMo) Chicago, a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking, today announced the details for its October event, which will provide a snapshot of a veteran mobile UI designer's point of view on the emotions in UX design.

WHO: Alfred Liu, Senior Mobile User Interaction (UI) Designer for Motorola

WHAT: Presentation of a veteran mobile UI designer's perspective on the emotions in UX design followed by networking; light refreshments will be served and there will be a quick tour of the TechNexus startup incubation space

WHEN: Monday, October 19th from 6:00 – 7:30 p.m.

WHERE: TechNexus
200 S. Wacker Drive, 15th Floor, Chicago, IL 60606
Directions: http://www.technexus.org/GettingHere

Space is limited, so advance registration is recommended and free: http://momochioct2009.eventbrite.com

Note: Participants must sign-in at the reception desk on the first floor, and picture ID is required

WHY: The mobile application market has exploded since the Apple App Store opened in July 2008. More than 85,000 apps became available in a little more than 1 year (about 8 apps per hour). In addition, the Android market opened in October 2008 with a quicker approval process, and promises a larger user base as the number of Android phones grows. As UI and UX designers, how can we attract and engage consumers in this crowded and quick-changing attention economy? Beyond user-friendliness, what are the new boundaries, thinking and tools that user experience/user interface designers should engage with?

“We’re expecting a big crowd for this event given the relevance of the topic to a range of disciplines, from product managers and business managers to marketing/advertising professionals and engineers,” said Ray Villares, director of Mobile Monday Chicago.

Started from his graduate course work, Mr. Liu will capture the current research and thoughts on how companies can differentiate from the competition, engage with end-users and build brand loyalty by addressing the emotional needs of consumers.

About Mobile Monday Chicago

Mobile Monday (MoMo) Chicago is a community of mobile professionals that promotes the mobile industry and fosters cooperation and networking. MoMo chapters are active in more than 70 cities worldwide, and new locations launch monthly. MoMo Chicago’s main activities are the community’s face-to-face gatherings on every third Monday and virtual networking through the use of the Blog and mailing-group. For more information on MoMo Chicago, please go to http://momochicago.com/ or follow MoMo Chicago on Twitter: @MoMoChicago.

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