MOBILE PERSONAL INTERNET: Focus on Germany Mobile National Breakfast London provides food for thoug

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 24, 2012 -- LONDON AND ERDING The Mobile National Day Breakfast London - the latest Mobile National Day event from German exhibition and publishing company 11 Prozent Communication - is assembling some of the most innovative minds in mobile to offer anyone looking to harness the power of mobile to learn from those that are doing its best in Germany.

Featuring presentations from Sevenval, BLUE LION Mobile, and Trademob among others, the Mobile National Breakfast in London will bring concentrated and refined insights on the German and European mobile entertainment, social media, advertising, marketing and payment markets to the UK.
Are you
• searching for new markets, in Germany, Central and Eastern Europe?
• looking to understand the cultural differences of operating in those markets?
• searching for partners and solution providers?
• part of the mobile industry and looking for information?

Chaired by leading mobile journalist and author Paul Skeldon, the event provides insights into the most recent developments on the Continent with a focus on the German market, which is one of the booming and most important mobile markets in Europe according to market researchers, as well views on other leading markets in Central and Eastern Europe.
Our presentations will include:
• Data from BITKOM showing how the German smartphone market will grow by 35 per cent in 2012, reaching almost 16 million smartphone users by year end and generating growth in turnover of € 5 billion, a growth rate of 23 per cent. This gives smartphones a 55 per cent share of the German mobile device market.

• The latest comScore’s MobiLens trend panel findings, which show that personal e-mail and social networking are the big trends in consumer mobile use in the EU5 (France, Germany, Italy, Spain and the UK), led by general information searches and social networking with strongest growth. Being up to date in every aspect of life seems to be the most important thing in mobile all over Europe.
• How Sevenval’s web-development platform FIT supports content delivery to connected devices like smartphones and tablets
• How BLUE LION Mobile succeds with qeep – a freemium (mobile) app
• How Trademob boosts what is important - revenue and number of active app users
• Further case studies from leading players in the German market
Paul Skeldon says:

“While most of the world languishes in recession , the German economy is at a 20 year high and it is a country awash with mobile consumers and a thriving mobile commerce ecosystem. Any UK mobile player looking for new markets – and indeed any UK verticals looking to learn how from the German market and wider European marketplace – should attend. If the lure of a free breakfast isn’t enough, this event presents a rare opportunity to get a real inside track on the German market with unprecedented access to some of the key technology players therein. It promises to be a very informative morning.”

Background information on 11 Prozent Communication

11 Prozent Communication, located in Erding is the publisher of GFM Nachrichten (www.gfm-nachrichten.de) which cover the topics of mobile, social media, web-TV and e-game marketing - an expert information tool dealing with new media for media, marketing and the telecommunication industries. The agency provides companies with consulting services and extensive analytical information on the new digital markets. In addition, 11 Prozent organises events focussing on these topics (www.mobile-national-days.com, www.app-days.com, www.consumer-content.com) and is also the organiser of the ‘M-Days – The Home of Mobile’ congress and trade fair, which was sold to Messe Frankfurt in 2010 to secure its continuous growth. 11 Prozent Communication also provides PR services for renowned new media companies.

Press contact
Angelique Szameitat, 11 Prozent Communication, Press and Programme Coordination
Tel.: +49 (0) 8122 / 955 - 625, Fax: +49 (0) 8122 / 955 – 627
E-mail: a.szameitat@11prozent.de, Web: www.mobile-national-days.com

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