More than a decade of LEADERSHIP in direct link car insurance

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 29, 2011 -- Direct Link, one of the most important innovations in the automobile insurance industry in the Philippines now has more than a decade of hits to his credit history since its introduction in 1998.

As the first direct to consumer auto insurance, delivered by subscribers high level of experience through modern facilities of the call center, direct links to what can be considered the thinking of certain new and upcoming

generation - the "do it yourself" mindset. This is exactly the opposite of what used to be a staple of insurance, the only form of insurance, traditional thinking "my insurance needs through my agent or broker."

The concept of direct link is undoubtedly the key to the great transformations in the market and the competitive landscape of the insurance industry in the Philippines. One: the exclusion of intermediary services led to more affordable auto insurance - would take us directly to your auto insurance can save up to 40 percent of the premium. Two: "Do it yourself" is the translation of auto insurance insurance awareness deeper and stronger and education on a personal level, compared with the speech of a general (but understandable) sales-oriented passing through insurance information from an intermediary.

And Third: Direct Link grand entrance in the auto insurance market, with the support of the implementation of very creative advertising in some of the most innovative advertising channels at that time, not just buzz created by itself, but certainly also presented in its generic sense, the largest segment of the population who are new to the concept if not indifferent to it. Until then, the call center would link direct inquiries from people who heard about the brand of a notice of 1998, specifically the inescapable cartel along the South Luzon Expressway from a car in the real / real, horribly destroyed, is articulated as if the car broke the barrier strength.

For over a decade now, the driving force behind the undisputed leadership Direct Link direct auto insurance has been a passion to serve and make a difference. Direct Link, we believe the best ideas are less crowded, these ideas can be controversial, risky but life-changing if it is delivered successfully. What we see ahead is a continuous journey to new discoveries and innovations in car insurance that allows a higher quality of life of Filipino drivers, while contributing to the welfare of non-life insurance industry in the Philippines.

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