MSU students fall into New Media Drivers License course

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 16, 2009 -- East Lansing, Mich.- New media Drivers License – NMDL- course by Derek Mehraban, CEO of Ingenex Digital Marketing, a digital marketing firm has been educating students about a year in Michigan State University. The course is instructing technological tools that are based internet. The course material is totally internet tools such as blog, Twitter, Youtube or other social network tools.

The course helps student prepare for new media world and changing internet business fields. According to NMDL web-site, “Get your license to drive new media. Use digital marketing. Develop content for blogs. Write digital public relations (PR). Master social media sites like Facebook, Linkedin, Twitter and YouTube. Build community with your customers. Practice search engine optimization and search engine marketing. Understand how Google and Yahoo! search rankings impact your business bottom line”

The students who are taking NMDL course enjoy their assignment every week. The curriculum is based on practical usage of internet tools. Weekly assignment takes certain internet tool that student must know, and students also enjoy its challenge toward changing business world. Stacy Danna who took this course for Spring semester says “I couldn’t tell you the first thing about Google AdWords, building a profile on LinkedIn or using search engine optimization to drive more people to your website….UNTIL NOW!”

The instructor Mehraban is specialist of digital marketing on new media field. He is leading Ingenex Digital Marketing in Ann Arber, and teaching students after he has graduate advertising major in MSU. Co-instructor Richard T. Cole, Chair of the Department of Advertising, Public Relations and Retailing at MSU, is teaching with Mehraban for NMDL