Multicultural Marketing and Branding Strategist Earns Personal Branding and Online Identity Certification

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 20, 2010 --

Boca Raton, Florida (April 20, 2010) - Marcela Jenney, CEO of Latitudes Training, Coaching & Consulting (http://www.latitudescoach.com), a personal branding and marketing consulting and coaching practice, recently trained and earned the Reach Certified Personal Branding and Online Identity Strategist designation. The Reach Personal Branding certification program is the result of 20 years of corporate branding expertise applied to the new work environment and the current challenges faced by entrepreneurs, small business owners, executives, professionals and job seekers. The Online Identity Certification program, developed in 2007, aims at helping professionals build, manage and monitor their online identity as a critical competency in any profession.

“Personal branding allows us to drive our business and our career, create new opportunities, shorten the selling cycle and most importantly, become more personally fulfilled. Personal branding is for any individual who wants to stand out from the crowd by enhancing his/her strengths to create a unique value proposition so he/she is recognized as 'the expert', 'the leader' in a niche market," stated Jenney. She went on to say, "Today we all need to have a credible and visible presence online. Our online identity should always be clear and congruent with our skills, strengths, passions, human voice, and goals. We need to find that 'voice' we want to be known for and control our presence online. We can no longer be successful unless we are visible. The more visibility we have externally, the more we build up our respect and credibility internally.”

About Latitudes Training, Coaching and Consulting:
Founded in 2009, Latitudes is a leading firm in multicultural personal branding and marketing for translators, translation company owners, immigrants and globally minded entrepreneurs. Latitudes offers coaching, consulting, training, workshops and assessments to large enterprise clients, small businesses, professionals and entrepreneurs throughout the world.

Contact:
Marcela Jenney, CEO, Latitudes Training, Coaching and Consulting
Email: marcela@latitudescoach.com

Website: www.latitudescoach.com
LinkedIn: http://www.linkedin.com/in/mjenney
Twitter: http://twitter.com/marcelajenney

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