Music Business - Love at First Site

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 18, 2010 -- Music business is a funny thing. Not really Twilight Zone weird-funny, but somewhere in the middle. As recently as ten years ago, an independent artist website was still a novelty, and something no singer/songwriter or band even gave a thought to. Now it is something that is not only a necessity, but a possible career maker or breaker.

But exactly what is a band or performers Web site supposed to accomplish? How do you go about integrating the Internet into your overall marketing plan? What can you do, Web-wise, on your own and without spending a lot of money?

In this first one, we will deal with the basics of design, what software you will need, how to set up a simple site, web hosting alternatives, and start-up costs.

It is a lot to cram into the music business, so it is going to be dense reading with lots of cogitation required on your part. If you are not the techiest person in the band, you might want to get your resident geek; they may know most of it, but you never know what might help and what you and they might learn. As far as I am concerned, if I do not learn something new every day, I am not paying attention.

Getting an independent artist website is just the latest way of following the age-old advice about marketing: There is no income without outreach. The Internet is another way of reaching out, one with all kinds of pluses and upside, along with some definite minuses and downside, of course. By itself it will do nothing but occupy some space on a server.

From the mid-1990s until about 2001 - following the introduction of the World Wide Web, a graphical layer on top of the Internets text-and-code framework - every company with dot com in its name seemed to be making money or attracting investors. The operative word here is seemed, since the bubble burst rather ingloriously and showed that very few firms were actually profitable. We have learned infinitely more in the five years since the Web market crash than in the ten gung-ho years before it.

Now we know, even though some musicians refuse to believe it that just putting up a Web site will not bring people to your site. Like anything else, people need to know it is there and have to be motivated to go. So the first thing to do is have a realistic expectation for what your site will do for your band or yourself. It is a part of a bigger plan; it is not the plan itself.

For more information see following links:
http://www.trackbuzzer.com
http://www.trackbuzzer.com/services/
http://www.trackbuzzer.com/what-is-trackbuzzer/

get a record deal     get exposure     Independent Artist Website     music business     Service Music