My Child ID, Safety Device from AmberAlert.com, Makes Video Debut on New YouTube Channel

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 8, 2010 -- Phoenix, AZ, April 08, 2010 -- AmberAlert.com, a privately-held company focused on providing programs to help keep children and families safe, has launched their new YouTube Channel, AmberAlertDotCom, a video channel highlighting their cause to safeguard children and families through response and prevention. Videos will include information on AmberAlert.com, My Child ID, and the LEAP Technology.

"YouTube is a great outlet for us to help generate awareness for our mission to help protect children and families through response and prevention," said Harlan Lyons, CEO of AmberAlert.com. "We hope to bring awareness and attention to a new audience through YouTube, and believe we will be able to effectively generate a positive message."

When a child goes missing or is critically injured, a parent's ability to recall basic facts about their child can be compromised by overwhelming stress. For this reason, AmberAlert.com has created My Child ID ( http://www.buymychildid.com/shop/ ), the first comprehensive, digital child identification device that securely organizes and stores vital information, allowing vital information to be readily available and easily accessible on the people that interact with a child when time is crucial.

AmberAlert.com's new YouTube Channel already features several informational videos about My Child ID, including "My Child ID Kid Safety Device from AmberAlert.com Can Aid in Missing Persons Cases" ( http://www.youtube.com/watch?v=ZFhIgcEkCSo ), which walks viewers through the interface of the My Child ID device and demonstrates how My Child ID will provide parents and other family members the peace-of-mind that they are safeguarding the world their children live and play in.

Some of the My Child ID safety device features demonstrated in this first of AmberAlert.com's YouTube videos include:

A simple installation process - the My Child ID Profile Wizard helps users enter the most vital information needed in a family emergency

Opportunity to store information on allergies, medications and treatment instructions, including dosages, prescription numbers and pharmacy info

An intuitive, step-by-step process to create account - waste no time setting up a family safety and protection system

Ability to monitor a child's online activities, storing profiles and passwords for chat rooms, E-mail, and other social media sites

Furthermore, the My Child ID interface is secured by an encryption algorithm developed by the National Security Agency (SHA 1). The device integrates with the AmberAlert.com Law Enforcement Alerting Portal (LEAP), which is available to state AMBER Programs to issue AMBER Alerts at no cost. My Child ID is now available at select retailers and online at http://www.BuyMyChildID.com/shop . Retailing for $39.95, the device includes one year of online back up and Private Alerting. Proceeds from the sale of My Child ID(tm) allow AmberAlert.com to support state AMBER Programs at no cost.

Additional My Child ID product demonstration videos will soon be released to the AmberAlertDotCom YouTube Channel including additional feature demonstrations and explanations of the My Child ID benefits ( http://www.youtube.com/watch?v=hKuzJqRXXwE ) to parents interested in being proactive about the safety of their children. Visitors to the channel can expect further information regarding AmberAlert's LEAP technology, as well as media attention surrounding their Eyes & Ears Project(tm). For more information about AmberAlert.com, its products and services, visit AmberAlert.com or call 602-889-7256.

About AmberAlert.com:

AmberAlert.com exists to help keep children and families safe through safeguarding, response and prevention. A privately held company dedicated to supporting law enforcement and families, AmberAlert.com creates the most advanced tools to improve the efficiency of issuing and responding to AMBER(tm) Alerts. AmberAlert.com is committed to providing our Law Enforcement Alerting Portal (LEAP) technology to every State AMBER Program at no cost, and to ensuring every family in America has access to the My Child ID(tm). AmberAlert.com supports our efforts to provide State AMBER Programs with LEAP at no cost through the sale of My Child ID(tm). For more information about AmberAlert.com, its products and services, visit http://www.AmberAlert.com or call 602-889-7256.

MEDIA CONTACT: Kiersten Moffatt, BLASTmedia.com, 317.806.1900 x111, Kiersten@blastmedia.com

Contact:
Kiersten Moffatt
AmberAlert.com
Phoenix, AZ
317.806.1900 x111
Kiersten@blastmedia.com
http://www.BuyMyChildID.com

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