MYBRANDZ INTRODUCES SOCIAL SERVICE FOR BRAND FANS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 12, 2010 -- NEW YORK and Tel Aviv, Israel—March 11, 2010—MyBrandz.com, the independent web service for brands fans, today opened its virtual doors to lovers of brands the world over. With MyBrandz, people discover cool brands, share information about any brand, and show off the things they own, all without corporate involvement. MyBrandz is designed to shift the balance of brand power from corporate board rooms to the people who embrace and support the brands they love—giving them the tools to lead their favorite brand’s agenda.

MyBrandz treats brands as content, with the dynamic "MyBrandz Brands Map" mapping the brand world and sorting brands by popularity and affinity. With the MyBrandz Brands Map, members find out which brands are hottest now—and which are gaining global popularity. The MyBrandz Brands Map is based on MyBrandz’s exclusive Brand Rank, a proprietary algorithm that takes into consideration 28 different parameters, including number of Twitter mentions and Facebook fans.

To prove the effect brand fans can have on corporate finances, MyBrandz built a special share investment portfolio, based on the 20 most lovable brands in the U.S. according to their proprietary algorithm to date; this portfolio has performed far better than the Dow Jones, the NASDAQ, and the S&P 500 indices, with an annual return of approximately 64%.

Since their private beta started, 40,000 people have jumped into the MyBrandz community. MyBrandz has created Facebook pages and Twitter handles for each of the 240 brands it currently includes, and these pages/feeds are updated automatically with content from MyBrandz (and vice versa), giving consumers the option to participate in MyBrandz through the MyBrandz.com destination site or their Facebook or Twitter accounts.

MyBrandz is free, and gives everyone a place to show off their brand products, shout out to their other social platforms, open conversation about their loveable brands, and find new friends by checking which members have similar brand tastes. If a brand is not already included in one of the 240 brands communities, users can suggest an addition; if 10% of the MyBrandz community votes to add it, it joins the MyBrandz pantheon.

“Our mission is to revolutionize brand marketing by doing for brands what YouTube did for video sharing and Flickr did for sharing photos,” said MyBrandz founder and CEO Eran Gefen. “Brand fans know best what’s good for it and what’s not. Apple is a great example: We’ve seen their brand fans offer up smart, creative, useful suggestions for improving the iPod, iPhone and even the iPad, but for some reason, the brand ignores even its most influential fans. We want to unite those brand fans and help them make a real impact on their favorite brands.”

For more information, log on to www.MyBrandz.com.

Media Contact:
Marisa Carullo
RLM Public Relations
212-741-5106 x226
MyBrandz@RLMpr.com

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