Naaptol.com features in top 3 print advertisers of India for two consecutive years

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 24, 2012 -- New Delhi, January 24, 2012 – Naaptol Online Shopping Pvt Ltd, owner of the shopping site Naaptol.com and a leading player of the home shopping industry in India has bagged another milestone by increasing its print media market share by 0.3% from last year according to ET TAM ADEx report which was released recently by The Economic Times. Leading the charts last year, Naaptol.com with an increase in its market share in the print media with 0.3% this year features in the top 3 print advertisers of the country for 2nd consecutive year.

Other brands which were on the charts were Tata motors leading the position with 1.6%, Gitanjali Gems, General motors, Samsung India Electronics, Maruti Udyog, Mahindra and Mahindra and Videocon.



“It’s a great honor to be a part of ET TAM list. We really have a strong belief in the print media and this is a great way to reach to our end target audience. We would be further increasing our spend on the print media as it has worked really well for our brand. Through our print advertising we have been successful in reaching to the core customer in metros as well as tier 2, 3 and 4 cities.” said, Mr Manu Agarwal, Founder and CEO, Naaptol.com.



About Naaptol.com

Founded in 2008, a VC funded firm Naaptol is India’s first and fastest growing virtual home shopping brand, which has recently launched NaaptolClub.com which is a social commerce platform caters to the luxurious needs of its customers. It is the only brand offers services over multiple touch points including Print, TV and internet, and Direct Marketing et al.

Naaptol has immensely revolutionized the way online shopping was done. Naaptol, India's leading virtual-commerce home shopping platform and acknowledged as a top product research engine which currently process around 8,000 orders a day with an average price of 3,000 per transaction. It enormously caters to diverse customer preferences through a gamut of product segments, given their strong partnership with various top notch brands like Blackberry, Reebok, Anjali, Jaipan, etc. and the commercial activities incorporate merchandising, making great offers to customers and providing exemplary Delivery & Customer support services.



Naaptol possesses a strong hold across different media tools. In Print alone, Naaptol covers 55 publications including all major dailies and regional papers, while broadcasting involves collaboration with multiple leading TV channels. Other media includes CCTV in best buses and prospective alliances with banks and telecom operators.

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