NADA Used Car Guide Executive Shares Steps to Appraising Vehicles for Today's Consumers

FOR IMMEDIATE RELEASE
Detroit, Michigan, United States of America (Free-Press-Release.com) August 19, 2011 -- NEWS RELEASE
FOR RELEASE: IMMEDIATELY
CONTACT: Maria Burkel
Dealer Communications
248-977-3493
mburkel@dealer-communications.com

DETROIT – August 19, 2011 – NADA Used Car Guide Expert Stu Zalud is sharing with automotive dealers his insights on how to appraise vehicles for today’s consumers.

Do dealers know both why they need to look at appraising vehicles differently to satisfy today's consumer, as well as how to implement the tools necessary to successfully implement this change? Generation X & Y buyers live in a world of data and access to it is immediate. As a result, the used car market has turned transparent. Zalud offers advice to dealers on:

• How to handle a used car market that has turned transparent.
• How to work with consumers who research trade-in values before coming to the dealership and arrive with erroneous information.
• How to interpret and apply market data to reach a precise trade-in number through a clearly defined and explainable process.

Stu Zalud brings a dealer-focused perspective and insight to his role as director, dealer services for NADA Used Car Guide. He is responsible for presenting at industry events, and contributing to the development of products and services to meet changing dealer needs.

Zalud's previous experience includes over 30 years as a GM dealer in Cleveland, Ohio and Hilton Head, South Carolina. Additionally, he served on various NADA boards and as chairperson of both the Greater Cleveland and Ohio Automobile Dealers Associations. He also served a five-year term as a member of Ohio's Dealer Licensing Division.

Stu Zalud will be speaking to dealers about appraising vehicles for today’s consumer at the 11th Digital Dealer® Conference & Exposition, October 5-7, at The Mirage, Las Vegas, Nevada. For more information about Stu Zalud and other speakers, visit: www.DigitalDealerConference.com

ABOUT THE DIGITAL DEALER CONFERENCE & EXPOSTION

The 11th Digital Dealer Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include: Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit: www.dealer-communications.com.

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