NASCAR® Star “Front Row Joe” Nemechek Teams with MediaTrust and Global Media Minds for Ultimate Performance Marketing Sponsorship

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 11, 2010 --

NEW YORK and PHOENIX – (February X, 2010) In yet another display of his resourcefulness and dedication to racing, NASCAR legend Joe Nemechek, owner of NEMCO Motorsports, has launched a new ad-sponsored web site, www.FrontRowJoe.com, to enable fans to support him and his team as they compete during the 2010 NASCAR racing season. Through a strategic partnership with MediaTrust, the country's 9th fastest growing company according to Inc. Magazine, and NEMCO’s agency of record Global Media Minds, Joe will earn commissions on sales of top quality products sold through the site to help offset the operating cost of his team.

Backed by an unsponsored, small but hard working team, the 17-year NASCAR veteran qualified third fastest of the "go or go home" drivers in the Saturday, Feb. 6 time trials, locking in his 16th starting position in the upcoming Daytona 500. In Sunday's race, Joe’s #87 car will prominently display his sponsorship - www.FrontRowJoe.com. Joe earned the name early in his career for his unfaltering ability to qualify near the front row in pole positions.

“As a past Nationwide Series champion with 16 Nationwide wins and four NASCAR Cup victories, I know the true meaning of getting paid for performance,” said Joe Nemechek. “This year we’re melding our high-performance racing skills with a high-performance marketing team for a unique approach to race sponsorship and an opportunity for our fans to help make 2010 the best year ever for car #87!”

Fans who visit the site will be able to support the team by taking advantage of "Joe's picks," a number of national brands and products endorsed by Joe. A portion of every sale will go directly to NEMCO to help offset the cost of keeping his team on the racetrack.

“Combining offline and online advertising into a performance-based sponsorship is truly revolutionary,” said Peter Bordes, CEO of MediaTrust. “We’re excited to work with Joe and his team to showcase the value of the performance marketing model and help accelerate his progress in 2010.”

The #87 NEMCO Motorsports Toyota spent last season without title sponsorship, a scenario the team plans to avoid this season.

“Watching Joe and his team work so hard last year, out-qualifying the bulk of the field most weeks, with so much less than anyone else, is a testament to the abilities of this team,” says Kristen Orton, president of Global Media Minds, the agency hired last month to help procure sponsorship for NEMCO in 2010. “This combination of a competitive mindset and a willingness to try something new is what makes NEMCO such a great value in racing today.”

MediaTrust and Global Media Minds are the exclusive partners of NEMCO
Motorsports. www.FrontRowJoe.com is still taking on new sponsorships for future NASCAR cup races. To become an advertiser on www.FrontRowJoe.com please contact Peter Ettenborough at pettenborough@mediatrust.com. To learn more about sponsoring Joe’s car, please contact Drew Seifried, vice president of

Global Media Minds     Joe Nemechek     nascar