National survey to reveal creative industry views on IP

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 31, 2011 -- A nationwide online study has been launched to look into creative industry views on IP and its impact on business models. The survey, which will also look into the funding challenges faced by innovative businesses, is being coordinated by the innovation directory www.inngot.com as part of a Beacon Project for the Creative Industries Knowledge Transfer Network (CI KTN).

The survey comes at a time when the Government is placing IP policy and its relationship to growth under scrutiny. The study’s findings will be shared with the Hargreaves Review of Intellectual Property and Growth, as well as contributing to the compilation of a final CI KTN report, due to be published by March 2011.



Via expert interviews and a series of workshops around the country, the Beacon Project on IP has already produced some important insights into the relationship between IP and the changing ways in which creative industry businesses make money, as the project’s leader Martin Brassell, Inngot CEO, explains:

“Falling technology costs, changes to advertising practices and new patterns of consumption all challenge the viability of ‘traditional’ creative industry business models. Creative companies are proving adept at using their IP to create new paths to revenue, often through “indirect” methods. However, these models are still young, and the marketplace is in a state of flux. As a result, many businesses are having to re-examine their cost bases and discover effective ways of collaborating, and are experiencing challenges securing the investment they need to grow.



“Our work with this project has been focused on establishing a positive vision of how companies can address these challenges. Ensuring that IP can be used as an enabler, not a barrier, has emerged as a key consideration. The survey is already generating a strong response, and will give us a clearer picture of the forces at work and the sector’s response to them.”



Jeremy Davenport, deputy director of the CI KTN, spoke further about the survey:

“The survey’s purpose is double edged for us. We’re keen to know how businesses within the creative industries are approaching intellectual property, but crucially we hope that participation will encourage creative industries to engage with a different way of thinking about IP. Attitudes towards IP are often conservative and this survey - in conjunction with our upcoming Beacon Report on IP and open source - is one step towards breaking down barriers that restrict creativity.”



Creative industry professionals can take part in the survey by visiting www.inngot.com/survey. It runs until 11 February 2011.



ENDS


If you require any further information please contact Shannon Haigh of 10 Yetis Public Relations on shannon@10yetis.co.uk.

Editor’s Notes

- Inngot is based at Technium Digital in Swansea with a sales office at Milton Park in Abingdon, Oxfordshire.

- The website offers a service that provides the structures needed for businesses to define their intellectual assets and ‘unlock’ their value through fundraising, licensing, collaboration and sale.

- Basic membership is free: full membership costs £60 per annum: a Sollomon indicative valuation costs £195 (all prices exclude VAT).

- Inngot launched its first pilot programme in the South East in mid-2009 and added the Sollomon IP value indicator, developed with specialist input from leading business advisers Grant Thornton UK LLP, at the end of 2009.

- Inngot, Goldseam and Sollomon are all registered trademarks of Inngot Limited.

Case studies are available on request.

About the Creative Industries Knowledge Transfer Network

The Creative Industries Knowledge Transfer Network (CI KTN) stimulates and encourages innovation in the creative industries, helping people to realise the potential of the creative industries to motivate lasting change. The CI KTN is funded by the Technology Strategy Board, the government’s innovation agency. Its work supports the aims and objectives of the Technology Strategy Board’s Creative Industries strategy report.

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