NBC Nightly News and Today Show sales force and leadership expert, Lisa Earle McLeod, selected to be the keynote instructor at an international Sales Coaching Conference in Atlanta,

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 29, 2011 --

Bill Eckstrom, founder and president of the EcSELL Institute announced that Lisa Earle McLeod, President of McLeod and More, Inc. will kick off the fall Sales Coaching Summit as a keynote instructor. Lisa Earle McLeod is a business strategies who helps organizations win the hearts and minds of their customers and their employees. The Summit, which brings together Senior VP Sales, CSOs, and Sales Managers from across industries, will present the new, breakthrough Sales Performance Equation™ which is re-defining what it means to be a Sales Manager in today's ever changing business and social environment. Lisa will delve deep into how a senior sales manager can build his/her personal X-Factor. The event will challenge current thinking on what it takes to lead a sales department.

The Sales Performance Equation formula, based on extensive research, encompasses all the skills, traits, tools, and processes necessary to transform a person from someone who just manages tools and processes to a person who is able to engage, motivate, and improve each individual on the sales team.

(Managing 6 Pillars + Leadership + X-Factor) X Development = Maximum Sales Performance

Sales Performance Equation™: The formula for sales coaching excellence


Fall 2011 Sales Coaching Sessions and Instructors:

"The X Factor: The Missing Link in Sales Performance”
Instructor: Lisa Earle McLeod, President, McLeod & More

"The Science and Application Behind Collaborative Sales Leadership"
Instructor: Dr. Mary Uhl Bien, Professor, Howard Hawks Chair in Business Ethics and Leadership and Co-Director, Institute for Innovative Leadership

"Creating a High Performance Culture"
Instructor: Dr. Bret Simmons, PhD, President, Sierra Management

"Sales Coaching is NOT a Component of the Job. It IS the Job"
Instructor: Bill Eckstrom, President, EcSELL Institute

The agenda also includes two Learning Tracks, one for those who coach sales managers and the other for those who coach sales producers.

This sales manager conference, will provide attendees with a measure of their own strengths and weaknesses in leadership and sales coaching, techniques and strategies to lead and motivate a sales team to higher performance, preparation to take on new management challenges in the year ahead, and most importantly, a personal plan to increase effectiveness in their role as a sales coach.

Additional information about the EcSELL Institute Sales Coaching Summit can be found on the Summit website at: http://www.ecsellinstitute.com/sales-coaching-summit-fall-2011-/

The EcSELL Institute is an exclusive, membership community of Executive/Sales Managers, that share best practices, research and fact based information—on a perpetual basis—in order to help our members find new and better ways to maximize sales production of their teams. While representing a plethora of industries, all EcSELL members have a commonality, which is to improve how they lead, manage and coach sales teams, hence driving more revenue for their company. Learn more at http://www.ecsellinstitute.com/ or call 402-805-4238.

Lisa Earle McLeod is the president of McLeod and More, Inc. As a leading business strategist Lisa Earle McLeod helps organizations win the hearts and minds of their customers and their employees. She enables leaders to accelerate growth and outpace the competition. She is an expert in the art of influence and a leading authority in sales force and leadership development. Her clients include Apple, Ann Taylor, Avon, Deloitte and Kimberly-Clark. She is a best-selling author, syndicated columnist, media commentator and keynote speaker. Learn more at http://www.lisaearlemcleod.com


EcSELL Institute / 3201 South 33rd, Suite E, Lincoln, NE 68506 www.ecsellinstitute.com

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