Neomobile invests in Pantea and boosts NeoPowerAd

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 6, 2011 -- Neomobile Group announced today a minority stake investment in Pantea, along with the Italian venture capital fund AVM (Intesa San Paolo Group).

Pantea is a technology start-up founded in Pisa (Italy) and focused on developing Mobile Marketing and Advertising solutions, powered by a cutting-edge proprietary Ad Server. Pantea technology has been chosen by Neomobile for the strong guarantees, provided not only to Neomobile but also to all publishers, advertisers and agencies. As a matter of fact, since 2010 Neomobile and Pantea have been partnered to develop NeoPowerAd, a pure mobile advertising marketplace, commercially launched earlier this year by Neomobile: in few months NeoPowerAd has experienced a huge growth becoming the most innovative premium Ad Network in Italy.
Today the Ad Network runs over 100 million impressions per month, with a monthly growth rate of 20%. NeoPowerAd aggregates more than 100 sites, portals, publishers and applications, such as LaPresse, SeoWebbs, E-Buddy, Mobango, Freequency, NetcoSportsGroup. The premium profile of its inventories and the possibility to precisely select the target audience make NeoPowerAd the best solution to exploit mobile inventories and advertising spaces on all major mobile platforms on the market: iPhone, iPad, BlackBerry, Windows Mobile, Android, Java applications and Mobile Site.

Valentina Tranquilli, Neomobile Italy Director, who has led NeoPowerAd project since its inception, has
been appointed as a Pantea Board member.
Gianluca D’Agostino, Neomobile CEO, commented on the deal: “It’s the first time that we invest for a minority stake in a start-up alongside a VC. The deal is aimed to finance Pantea new ambitious business plan and international expansion. We do believe that innovation in the digital industry can be catalyzed through partnerships with bright entrepreneurs and we are convinced that Italy is one of the leading mobile ecosystem in the world. That is why we are excited about this deal and very committed to help Pantea in its development”.

“We are proud to take this important step forward alongside Neomobile as far as AVM”, said Gaetano Liggieri, CEO of Pantea. “The partnership with Neomobile means, first of all, getting a remarkable contribution in terms of experience, as far as market competences. Moreover, Neomobile ambition to be leader in the market means for Pantea a strong push to continue focusing on innovation, in order to stay on the technology edge. These will be the important elements to power Pantea robustness and expand our market nationally and internationally.”

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About Neomobile Group
Neomobile is the global Mobile Commerce & Media Group at the center of the new mobile ecosystem.
Active since 2004, Neomobile designs, develops, markets and distributes interactive digital content and services for
mobile users in partnership with carriers worldwide.

The Company was one of the first players to understand the high potential of mobile internet and, thanks to its distinctive expertise in mobile marketing, technology and payment, today provides globally a targeted mobile entertainment offer portfolio to consumers, covering the whole devices array: smartphones, feature phones, tablets and PCs.
Neomobile is the market leader in Italy, Brazil, Spain and France with own brands products, and among top players in
Mexico and Turkey: the confirmation comes from financial results and awards (2010 winner of global ME Awards as “Best D2C Company” and 2011 finalist in the “Best Mobile transaction” category).
Furthermore, the Company is also the leader in Mobile Payment and Mobile Advertising for web merchants through
Onebip solution suite in 70 markets.

Neomobile is headquartered in Rome and has offices in Milan, Madrid, Reus, London, Paris, Belgrade, Istanbul, Mumbai, San Francisco, Mexico City and Sao Paulo. The main shareholders are BlueGem LP and MPS Venture along with the Management. Neomobile is an active member of MEF, MMA, the Italian AssoCSP, the Spanish AESAM and the French
Geste.
For more information about Neomobile: www.neomobilegroup.com - media.relations@neomobilegroup.com

About Pantea
Pantea is a start-up founded by Gaetano Liggieri and other leading senior managers from Italian ICT companies. Pantea

has developed an innovative Mobile Ad Server platform, a software that allows to manage both PC and mobile advertising campaigns, and provides a particular customization for agencies and media. As part of Mobile Advertising, the company has developed solutions for monitoring and tracking advertising campaigns and mobile rich media formats. To cap the range of the developed solutions, Pantea offers a Mobile Marketing Platform: it is a software designed for creating, managing and reporting marketing campaigns online.
For more information about Pantea please visit www.pantea.it

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