Nestlé® Toll House® Café by Chip Ranks Among Franchise’s Finest in Entrepreneur’s 33rd Annual Reputable Franchise 500®

FOR IMMEDIATE RELEASE
Houston, Texas, United States of America (Free-Press-Release.com) January 4, 2012 -- RICHARDSON, Texas (January 4, 2012) – Nestlé® Toll House® Café by Chip, a premium dessert destination franchise concept built based on the world's most powerful food name, was recognized for its continued growth in the 2012 Entrepreneur “Franchise 500,” ranking No. 460 in its 33rd annual list.

“To be recognized on this elite list of the nation’s top franchises is truly an honor for us, and our brand,” said Ziad Dalal, founder and president of Nestlé Toll House Café by Chip. “After more than 10 years of franchising, we are humbled by the continued growth and the success of our entire franchising system. This recognition speaks volumes about our company’s accomplishments, and we look forward to our success in the future.”

One of the world’s most comprehensive franchise rankings, the Franchise 500 list is based on objective, quantifiable measures of success from financial and statistical data. Recognizing the best franchises of 2011, the list takes into account important factors such as financial strength and stability as well as the growth rate and size of the franchise system. All franchises are given a cumulative score, and the 500 franchises with the highest cumulative scores become the Franchise 500 in ranking order.

“Franchises are a great avenue to business ownership for those with the entrepreneurial spirit—and they’re playing a definitive role in driving the economy upward,” says Amy Cosper, VP and editor in chief of Entrepreneur. “Unit numbers from the Franchise 500 grew overall in 2010 and 2011, giving individuals a great place to begin investigating some of the brightest opportunities.”

Nestlé Toll House Café by Chip presents a proven business opportunity for individuals seeking to invest in a world-class brand. Seeking potential single- and multi-unit franchisees, as well as master and area developers, the company is looking to award franchises to individuals who possess an entrepreneurial spirit, passion for the brand, and are committed to providing quality and service.

In addition to its signature irresistible cookie creations, the internationally renowned brand offers a unique selection of bakery goods, including macaroons, cupcakes, and brownies, among other items. Cafés also serve frozen ice cream treats, premium coffee drinks, refreshing frozen yogurt and real fruit smoothies. While the franchised cafés are not directly affiliated with the official Nestlé Company, the cafés serve many quality, trusted Nestlé branded products, such as freshly baked cookies, syrups and Nescafé®, as well as other original products, including brownies, and Dreyer’s/Edy’s branded ice cream.

To view Nestlé Toll House Café by Chip in the full ranking, visit: http://www.entrepreneur.com/franchise500/index.html. Results can also be seen in the January 2012 issue of Entrepreneur.

For more information on franchising opportunities with Nestlé Toll House Café by Chip, please visit www.nestlecafe.com or contact Ted Milburn at (360) 863-6326 or tmilburn@nestlecafe.com.

About Nestlé® Toll House® Café by Chip

Nestlé® Toll House® Café by Chip is a premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises more than 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy’s/Dreyer’s Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé Toll House Café in 2000. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit www.nestlecafe.com.

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