Neuroscience says: Speak in tweet sized bursts to get your message heard

FOR IMMEDIATE RELEASE
California, California, United States of America (Free-Press-Release.com) January 25, 2012 -- According to neuroscience research we can only comprehend 20-second blocks of information before our brain stop processing. That means whether we want to or not we tune out anything after those 20 seconds because our memory simply can’t hold any more information.
(Proc Natl Acad Sci U S A. 1998 Sep 29;95(20):12061-8. Neuroimaging analyses of human working memory.Smith EE, Jonides J.)

The implication for entrepreneurs is profound. In order to be heard — and to get the sale — entrepreneurs must learn to communicate their message in 10-20 seconds to potential buyers, clients and customers before they lose interest.

The solution? Tons of practice. “Speaking in Sound Bites is like taking the entire tome of War and Peace and turning it into Haiku,” says media coach and marketing strategist Susan Harrow. “Not easy, but possible — with communication skills training.”

Sound bite training is essential for sales training, and for professionals like women entrepreneurs, authors, speakers, solopreneurs, CEOs executives, sales people, sales teams, and infopreneurs.

Harrow’s 5 week online self-paced telecourse, Your Signature Sound Bites: How to Convey the Right Messages to Get What You Want —in Business & Life™ gives entrepreneurs the communication skills to clearly and concisely package their offer so their ideal audience buys. Right now any entrepreneur who registers can bring a friend for $1. For more information visit http://prsecrets.com/soundbites_course.html

About Susan Harrow is the author of the groundbreaking book, Sell Yourself Without Selling Your Soul (HarperCollins) She helps everyone from CEOs to celebrity chefs, reality TV contestants to rock stars prepare for their 15 seconds or 15 years of fame. Her clients have appeared on Oprah, CBS 60 Minutes, GMA, The Today Show, CNN, NPR, People, Parade, Fortune, Forbes, Inc. O, etc.

Contact

Susan Harrow
Harrow Communications
P.O. Box 543
Larkspur, CA 94977-0543
Phone: 888.839.4190
Email: publicist @ prsecrets.com

Website: http://prsecrets.com/soundbites_course.html

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