New Book, “The Listen Lady,” Offers Plain Language Social Media Research Guidance to Researchers and Marketers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 22, 2012 -- Toronto, ON — January 22, 2012 — Annie Pettit, a boundary pushing market researcher in the field of social media listening research, has published a book called “The Listen Lady” detailing this new methodology. As market research processes evolve more quickly than ever, using social media data as another source for insight is increasingly becoming an essential technique in need of a knowledge base.

In an interesting twist, the book reflects the current market research meme of storytelling and is written as a novel instead of traditional textbook. But, in keeping with skills training, the book carefully outlines the strengths and weakness of the method, as well as issues with sampling, sentiment analysis, content analysis, and ethics while sharing the ideas under the guise of a business owner learning how to employ the technique for herself.

Pettit indicates, “I’ve spoken about social media research at many different marketing research venues and it was clear that people were starving for more information than I could provide in a twenty or thirty minute talk. A book was the only solution.”

The book is currently available on Amazon as either a paperback or ebook.

Annie Pettit PhD, a market research methodologist, is recognized as one of the original thought leaders in social media listening research. An architect of Evolisten, the flagship social media research product of Conversition, she is an original author of the ESOMAR, CASRO, and MRA social media research guidelines. She is a sought after speaker and author on the topic. She is currently the CRO at Conversition and VP Research Standards at Research Now.

For information: http://lovestats.wordpress.com/book

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