New Chiropractic Business Plan Manual Just Released

FOR IMMEDIATE RELEASE
San Francisco, California, United States of America (Free-Press-Release.com) January 29, 2011 -- For those interested in pursuing a chiropractic career, there is a new book that has just been released. Chiropractic Business Plan: How to Start a Low-Overhead, High Profit Margin Chiropractic Business is the newest internet publication by Dr. Dan Perez, D.C., a chiropractic consultant who specializes in helping chiropractors and body workers set up low overhead, profitable practices.

According to Dr. Perez, the economics of the chiropractic business model have significantly changed over the last five to ten years, and some chiropractors have not adapted quickly enough and find themselves stuck in a financially threatening situation. Dr. Perez observes that many chiropractors are experiencing declining profit margins due to a confluence of factors; primarily from reduced insurance reimbursements and a weakened economy with low consumer confidence and a persistently high unemployment rate. And surprisingly, Dr. Perez attributes part of the decline in business to the surge in wireless technology.

According to Dr. Perez, "We are living in what I call the Attention Age. People are plugged into their laptops, iPads, smart phones, email, Facebook, Google and YouTube. They are being bombarded with all kinds of visual stimulation, especially marketing messages and incessant solicitations. The battle for the consumer's attention has become extremely difficult for all business owners, given these circumstances."

The manual proposes that the key to having a successful chiropractic business these days is to keep overhead low and deliver more personalized service. While today's technology can be a distraction, it can also help chiropractors automate some of their tasks that traditionally were done by salaried employees. With declining insurance reimbursement and less consumer discretionary spending, it's important to leverage tasks whenever possible.

The Chiropractic Business Manual describes the four main chiropractic business types and the advantages and disadvantages of each. It advocates a low overhead model that allows chiropractors to see close to the same amount of business that is typically seen in larger overhead chiropractic clinics.

The concept centers on a specific set of procedures, combined with eleven automation tools that replace the work of expensive, salaried employees.

For more information, visit http://www.chiropracticbusinessplan.com (copy and paste to your browser).

business manual     career     chiropractic business plan     chiropractic education     chiropractic schools     chiropractor     how to become a chiropractor