New eNewsletter Lists Fill Missing Marketing Niche

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 19, 2011 -- Contact: Steve Willnus, Sr. Account Manager, List Dept.
ICS Marketing Support Services
FOR IMMEDIATE RELEASE
Contact: Steve Willnus, Sr. Account Manager, List Dept.
ICS Marketing Support Services
Phone: 517.394.1890, ext. 137
Email: swillnus@icshq.com
Web: www.icshq.com

New eNewsletter Lists Fill Missing Marketing Niche

LANSING, MI – July 15, 2011 – Hundreds of Web sites have millions of visitors each month who opt-in for free newsletters appealing to their interests. ICS is tapping into this direct marketing niche, with lists that connect marketers to these consumers via highly targeted channels.

While marketing to e-newsletter subscribers is geared toward the upper end of the sales funnel, it’s more economical than most lists and can be a great fit for certain direct marketing programs.

“ICS just launched these lists and we’re the only one offering this targeted channel. We have 21 data cards based on e-newsletters that follow a subscription-based model. We’ve also taken these data sources and grouped them into seven segments based on lifestyle and interests. This way, marketers can quickly match their message to the right group of people,” Steve Willnus, Sr. Account Manager - ICS List Department, said.

Some of the eNewsletter channels that ICS uses include automotive, active & outdoor, family, jobseekers and travel amongst others, as shown below.

Automotive Segment
• CarsDirect.com
• Ford-Trucks.com
• HDForums.com
• MBWorld.com
• ATVConnection.com

Active & Outdoor Segment
• FitDay.com
• Horsetopia.com
• HuntingNet.com
• OffShoreOnly.com

Family Segment
• FamilyCorner.com
• WAHM.com

Job Seekers Segment
• Groovejob.com

Travel & Vacation Segment
• Cruisemates.com
• FlyerTalk.com
• VacationHomes.com

Crafters Segment
• Craftster.com
• Dave’s Garden
• DoItYourself.com
• SplitCoastStampers.com

Techies Segment
• AVRev.com
• DVDTalk.com

“We’re really excited about the demand for this approach right out of the gate. Plus, the growth potential is almost limitless when you think about consumers using the Internet in new ways to enhance their personal and professional lives. Because of this, we’ll keep adding new e-newsletter sources as they fit in with our goal of helping marketers grow their businesses,” Willnus said.

For data cards, please visit www.icshq.com/services/listmanagement.

About ICS:

As integrated, direct marketing experts, ICS…

 Finds & converts clients’ best sales leads
 Integrates online & offline marketing
 Enhances Customer Communication Relevancy
 Reduces marketing costs & management time
 Measures & Optimizes marketing efforts &
 Proves increased sales

ICS offers eight primary service and product areas:

 MarketSmart Technology Suite

(Web-based marketing portals and systems )
 Digital Services
(SEM, SEO, Web Analytics, Paid Search/Pay-Per-Click, Online Ad Placement)
 Email Marketing
 Data Cleansing
 Analytics
 List Strategy and List Management
 Production Services
 Creative Services

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