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New œHow To Workbook Assists Small Business Owners in Creating an Editorial Calendar for Their Marketing Efforts

March 15,2013


Social Media Strategiest, Deborah Chaddock Brown, offers a step-by-step process to assist business professionals in creating an editorial calendar for their marketing content.

New œHow To Workbook Assists Small Business Owners in Creating an Editorial Calendar for Their Marketing Efforts New œHow To Workbook Assists Small Business Owners in Creating an Editorial Calendar for Their Marketing Efforts New œHow To Workbook Assists Small Business Owners in Creating an Editorial Calendar for Their Marketing Efforts

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Keeping your name in front of prospects both on and off the Internet is of critical importance for small businesses owners. One way to ensure a consistent brand message is by creating an editorial calendar. In the new workbook, now available at Amazon.com, œHow to Create an Editorial Calendar for Press Releases, Newsletters and Articles, local business owner Deborah Chaddock Brown walks the reader through the process.

œIt is a DIY world for small business owners and entrepreneurs. Budgets are tight and this workbook was designed to help business professionals understand the value of an editorial calendar and create one specific to their unique business, said Deborah Chaddock Brown, owner of AllWrite Ink an Internet writing firm.

This simple to use guide book helps the reader create a customized topical calendar for the year and explains how to repurpose existing content into a variety of formats such as articles, social media status updates and YouTube videos. The workbook helps the reader create their specific editorial calendar month-by-month. In addition, the workbook offers tips for the most effective press releases, newsletters and articles.

Unique to the How to Create an Editorial Calendar workbook are the sidebar advice columns entitled œA Dose of Deborah in which the author offers encouragement, realistic goals and special tips for the reader.

œHow to Create an Editorial Calendar for Press Releases, Newsletters and Articles is the second in a series of œhow-to workbooks by Brown. œHow to Promote Your Events with Social Media, published in February 2012 and revised in February 2013, is also available at Amazon.com. Both workbooks retail for $9.99.

About AllWrite Ink

AllWrite Ink writes Words People Read® helping companies communicate their message in a clear, concise manner that inspires the reader to take notice and take ACTION. Good writing doesn't just happen “ it takes active listening, research and extra effort to find just the right words. Located in Hudson, Ohio, AllWrite Ink provides content for websites, newsletter, brochures, flyers, speeches, and direct mail programs. For more information, call 330-414-8792, email: Deborah@allwriteink.com or visit the website at www.allwriteink.com.

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AllWrite Ink

330-414-8792

Deborah C. Brown

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