New J.D. Power Ratings Can Help Colo. Auto Insurance Shoppers

Denver -- Free-Press-Release.com-- Jun 8, 2011 -- Marketing research company J.D. Power and Associates recently released the results of its 2011 U.S. Insurance Shopping Study, which may prove to be a valuable tool for drivers in the market for coverage in Colorado.

When beginning to compare Colorado car insurance companies, consumers are going to want to look at more than just price, a principle that is evident in the results of the J.D. Power study. According to the results, which were derived from more than 75,000 individual insurer reviews, American Family ranked No. 1 for overall purchase experience. That was despite the fact that the company received an “about average” rating for price.

J.D. Power made public the results for 21 different coverage providers.

Drivers who are looking for a policy from a new company may want to look at the results as a starting point for the comparison-shopping process. Nine of the top ten insurers ranked in the study sold auto insurance in Colorado in the past year, though they may be operating under a different name than the one listed in the rankings.

Consumers can use the study mentioned here, anecdotal advice from current and former policyholders, and regulator-provided complaint reports to get a feel for a company’s customer relations. If a given insurer provides a stellar purchasing experience but ends up having a high complaint-to-premium ratio, it might mean that more shopping is necessary.

The latest edition of the Colorado consumer-complaint report for auto coverage can be found at the following address: http://bit.ly/jQjF10

To learn more about this and other Colorado insurance topics, readers can go to http://www.onlineautoinsurance.com/colorado/ where visitors will find informative resource pages and a quote-comparison generator that can help consumers track down the best rates for a policy.

# # #

Online Auto Insurance, LLC
Benjamin Zitney
http://www.onlineautoinsurance.com/