New Media Outlets Help Advertising Agencies Reach Niche Markets

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 15, 2009 -- New Media Outlets Help Advertising Agencies Reach Niche Markets
“We Are Hunted” campaign uses social media networks to increase site awareness


FOR IMMEDIATE RELEASE

NOV. 14, 2009 – The website known as “We Are Hunted” is an emerging online music store which specializes in showcasing the 99 most popular up and coming songs in the world based on feedback from social media networks.

The website targets the digital generation with its vast reliance on social media networks and blogs. Songs are ranked and selected from positive reviews found on sites such as, Twitter and Facebook. Music lovers from around the world visit the page to discover new artists and preview songs. Users of the site can create their own music play list and even manage their own music blog. The influence of social media networks helped form this website into on of the first in its kind. Instead of relying on professional music critics, everyday people get to decide what music is listed on the site. Monitoring of news feeds, ensure every song on the site is what people want to hear.

“While industry trades like Billboard track physical and digital sales, We Are Hunted digs into the places where real buzz is going on with a thorough scouring of blogs, social networks, message boards, YouTube, Twitter and peer-to-peer networks”, said Drew Wehrie of Leo Brunette. “What’s particularly distinctive is that the site parses the chatter to “detect sentiment, expression and advocacy to understand what people like and dislike.”

We Are Hunted not only listen to its viewers, but connects with each consumer on a more personal level. Social media networks have made the music site a success.

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