New Online Lingerie Company Launches in the UK

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 1, 2010 -- After receiving funding from a mystery silent partner, Suzie May Lingerie, the long anticipated women's underwear company has finally launched in the UK. The company is selling online but plans to open a flagship store in the heart of west London sometime in the spring of 2011.

The company hopes to cash in on the huge increase of sexy lingerie bought online last year with figures set to soar by as much as 10% next year. With the guarantee of cheap prices and high street quality garments women are choosing to abandon the big name brands to save money.

Kelly, a new Suzie May customer, says "You can get a money back guarantee on stuff you buy online now and the prices can be discounted by as much as 50% so why buy on the high street when the garments are of the same quality and style?"

Nick Gonnella, the company's marketing director will be steering the company to future sales growth and says he is optimistic about the future of the brand. Speaking at a recent clothes fair he said "We know the market is saturated with companies trying to sell women's lingerie and clubwear online however many of them are drop shipping and can't offer adequate customer service. We're in an information age where customer service is everything because bad reviews of your company left on comparison sites are there forever. There is evidence of this on many directories and lingerie review sites where as many as 50% of companies are showing sites that are no longer active. I believe this is due to bad marketing practices and poor customer service killing these businesses before they can cover their overheads and break even."

Suzie May is focusing on the alternative sexy lingerie market, selling items such as sexy costumes and corsets for hen nights and parties as well as clubwear and swimwear. Although they are also offering all other types of traditional lingerie items such as bras, thongs and baby dolls, the sales director Chris Karanikki says he wants to concentrate on items that other companies are neglecting. "Our costume range is vast and we know these will be very popular in the run up to the summer as many hen parties are taking place at this time of year. Other companies are offering the usual sailor outfit and french maid costumes however our range covers many more themes."

Only time will tell if Suzie May Lingerie is a success but with a wealth of talented individuals behind the company and a keen focus on customer satisfaction they are sure to give the likes of Ann Summers and La Senza a run for their money.

For more information on Suzie May or to view their collection visit their website at http://www.suziemay-lingerie.co.uk

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