New Online Promotional Techniques Skyrocket Local Search Rankings For Denver Small Businesses

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 12, 2010 -- The growth of the Internet and e-commerce has placed many small businesses at a competitive disadvantage.

Online searches have overtaken the Yellow Pages as the preferred means for customers to find local businesses. As a result, any business that doesn’t command a prominent position in local search results probably can’t be found where 80% of potential customers are trying to find their product or service.

Customers today expect businesses of all types and sizes to be online, something many small business owners believe they simply can’t afford. Other business owners have a web site but don’t have many visitors - the online equivalent of having a billboard on the North Pole.

Cline Online Marketing is a Littleton, Colorado based company that provides Internet marketing services geared specifically to the needs of small to medium sized businesses in the Denver metro area.

Unlike Search Engine Optimization (SEO) techniques employed by national branding web sites, Cline Online Marketing focuses on developing their client’s online profile to make their business findable online for relevant local searches.

Contrary to popular belief, having an online presence doesn’t necessarily require an expensive website. If fact, most small businesses need only a modest landing page, or no website at all. The goal for small businesses isn’t image building, it’s showing up in local search results then directing potential customers to call or drop by.
Many business websites are nice to look at, but they completely ignore the principles of online salesmanship. Often, a few simple adjustments are all that’s required to start converting visitors to customers.

Of course, each business is unique and no single strategy is effective for every enterprise. However, most small businesses that rely on local consumers can benefit from some variation of these methods.
For further information on how to improve your search engine ranking, contact Dave Cline or visit www.ClineOnlineMarketing.com.

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