New Psychology in Advertising - Produces Big Results

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 20, 2010 -- The Ad Doctor is in
By Daniel Blackman

In this article, you’re about to learn the key to creative advertising psychology from Dr. Greg Cynaumon, recognized as one of the most successful advertising minds of our time. In fact, his string of radio, television and online commercial successes have been so impressive that it landed him on the cover of Response, the magazine that brings marketers and advertisers independent news.

Consumers recognize Dr. Greg Cynaumon as they’ve seen him on countless television commercials and hundreds radio commercials. He’s one of the driving forces behind some of the best-known, multi-million dollar advertising campaigns in the history of radio advertising including Hooked on Phonics The Phonics Game. You can view a more comprehensive list of Dr. Cynaumon and his credentials at www.RoiMediaDirect.com.

By any measure, Dr. Greg Cynaumon is an advertising success with the uncanny ability to analyze consumer products, incubate and market them into multi-million dollar successes. He is a retired therapist and author of multiple psychology and self-help books and he attributes much of his advertising acumen to understanding how psychology has everything to do with advertising and consumer motivation. But traditional psychology in advertising has been supplanted by a far-more effective tool that Cynaumon has invented – termed Ad•col•ogy.

“It’s no longer about the old school forms of manipulative psychology to motivate a consumer to action. Consumers these days are far more sophisticated - almost immune to traditional advertising manipulation, which employ scare tactics and other psychological ploys which have been used since the 1930,” advised Cynaumon. “When I created Ad•col•ogy (www.adcology.com) it instantly revolutionized the way our clients approached consumers whether it was online or offline campaigns. When applied to new campaigns, Adcology, gave them instant and more long-term lift and traction with minimal ad spends. And when applied to stalled, or fatiguing campaigns, it reinvigorated consumers and immediately boosted sales.”

Cynaumon calls adcology an honest, evolved, and non-manipulative ad form. Adcology works to activate consumerism through the subtle integration of shared experiences. The secret to effective advertising is not that dissimilar to effective psychological counseling. The key to both comes when the individual ‘buys in’. Lock that term into your mind because Cynaumon fastens all his ad theories around it. He continues, “A ‘buy in’ in counseling comes when the patient fully understands, embraces his or her particular need or problem and projects him or herself into the solution. Without the ‘buy in’, you never get to the action steps or the solution.”

Now transfer that knowledge of human behavior over to the field of advertising. Creative must be emotionally impactful enough to allow the consumer to ‘buy in’ or embrace the need for the product without sounding gratuitous or blatantly manipulative. Once a consumer hears a message, which resonates at the emotional level, only then is he or she able to project him or herself into the product.

“I know it sounds a bit complex at first,” Dr. Greg Cynaumon added, “But think of it in terms of problem – solution. Whether we’re talking about a patient in therapy or a consumer listening to the radio – the paradigm is identical. You must get through the individual’s defenses in order to get him or her to recognize and embrace a need. Until then, he or she has little interest in the solution – or your product or service.”

In the coming weeks, we’ll continue our series with Dr. Greg Cynaumon. You can reach him at www.ROImediaDirect.com.

More information can be found online at http://ROiMediaDirect.com

advertising marketing     dr. greg cynaumon     Greg Cynaumon