New Research Report Highlights Smartphone Opportunities in U.S. Enterprises

FOR IMMEDIATE RELEASE
Colorado Springs, Colorado, United States of America (Free-Press-Release.com) February 3, 2011 -- Colorado Springs, CO (February 3, 2011) – Market Intel Group LLC (MiG) is launching a new primary research report, from Technology Coast Consulting and Galvin Consulting: “Smartphones in the US Enterprise: Benefits, Considerations & Challenges in Mobilizing Corporate Work Forces".

The new report examines smartphone-related challenges facing U.S. enterprises and presents opportunities for their integration into the organization.

Key topics covered in the report include mobile enterprise appropriateness of top US mobile operating systems, types and advantages of application platforms, assessments of Mobile Enterprise Application Platform (MEAP) market leaders and new entrants, and technology alignments within the Mobile Device Management (MDM) market.

According to authors Amy von Kaenel of Technology Coast Consulting and Carolyn Galvin of Galvin Consulting, “The MEAP company representatives we spoke with described phenomenal growth opportunity and interest in mobile enterprise applications, while our research uncovered a general lack of awareness about MDM technology among IT managers and developers creating mobile applications. Based on conversations with IT executives regarding their need for mobile enterprise solutions, we expect these technologies will soon become standard within corporate enterprises.”

Interviews with IT mangers reveal vertical markets that are at the forefront of extending enterprise applications to mobile devices, including health care, financial services, education, and consumer product goods. Benefits uncovered include increased return on investment, better work/life balance, improved customer satisfaction, greater operational and cost efficiencies, and increased sales. Corporate representatives express a strong conviction that their mobility strategy will enhance their overall competitiveness.

Security remains a top concern among IT executives who must strike a defendable balance between allowing authorized access to information while still protecting sensitive data. Other “pain points” include the need for synchronization, integration with back-end technology, weariness over “endless” upgrades, and bandwidth costs.

About Market Intel Group LLC (MiG)

Market Intel Group LLC (MIG) www.marketintelgroup.com is a USA-based market and technologies research organization specializing in identifying over-the-horizon business opportunities, evolving technologies and markets, and promising trends.

About Technology Coast Consulting and Galvin Consulting

Technology Coast Consulting and Galvin Consulting are research firms focused on the information technology market, successfully supporting direct clients and mid-tier market research firms in hundreds of market intelligence and primary research projects for the past decade. Their deep connections to technology professionals put them in close proximity to the tactical and strategic information their end-clients seek, including the vertical application of technology within specific industries. To find out more, please visit www.technologycoastconsulting.com and www.galvinconsulting.net.

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