New resource empowers design professionals to build and manage their clientele

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 25, 2010 --

In the world of interior design, clients reign supreme. What distinguishes a true professional designer from an aspiring designer is more than lovely interiors. Interior Design Clients (Allworth Press, June 29, 2010, $24.95, ISBN: 978-1-58115-676-8) provides fundamental lessons and innovative solutions to help entrepreneurial designers build their clientele and avoid pitfalls that can waylay even experienced designers. Author Thomas L. Williams, who has run his own design firms for over thirty years, helps readers to develop strategies and gain clients’ trust—the key to making client interaction as rewarding as possible.

“Without a clear understanding of what makes a client tick you will never succeed,” observes Williams. “Although creating lovely interiors is what brought most of us to the field, client and project management sustains a business and separates the professionals from the wannabes.”

Interior Design Clients is an informative, yet fun, read for designers interested in gaining a better understanding of how to build and manage their clientele. Through frank discussion and practical examples, Williams covers everything from good client, project, and time management to interview techniques and paperwork organization. Readers will find information on:


• marketing to clients
• creating budgets
• preparing presentations
• client contracts and letters of agreement
• ordering supplies
• project management
• delivery and placement
• retaining clients

Becoming a residential or commercial designer is not an easy undertaking, but Williams, through fundamental lessons and proven methods, provides the necessary knowledge for the interior designer to achieve success. Williams’ previous book, Starting Your Career as an Interior Designer has inspired thousands of readers and was selected by Library Journal as one of the “Best How-To Books” of 2009.

“With this, my second book, and my first book, Starting Your Career as an Interior Designer, I have attempted to empower each and every reader to succeed in the highly competitive world of professional interior design. It is my belief that everyone who wants to pursue a career as an interior designer should be first and foremost aware of the business acumen required to succeed. It is, after all, the business of interior design,” says Williams.

Thomas L. Williams is a co-author of Starting Your Career as an Interior Designer and author of 20/20: IFDA’s Vision for the Future, a series of articles on the business of interior design. He has taught business practices for interior designers at Monterey Peninsula College, and, as a cofounder of Hale-Williams Interior Design, has drawn on his years of interior design firm experience to create seminars and multi-day classes for private schools. Williams, an avid blogger, lives in Carmel, California.

Allworth Press publishes business and how to books for artists, graphic designers, photographers, and interior designers as well as for filmmakers, performing artists, and authors. In addition, Allworth Press also publishes legal and personal finance guides for the general public. Books from Allworth Press are distributed to the book trade by Random House ((800) 733-3000 for Eastern and Central accounts; (800) 669 -1536 for Western accounts) and can be found in better bookstores. Titles may also be ordered directly from the publisher by calling (800) 491-2808 or visiting www.allworth.com.

clients     interior design     WILLIAMS