New Service Management Tool Not Just for IT

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 14, 2009 -- Franconia, NH, September 13, 2009 – Dependence on IT services is changing the IT/business relationship. The inability of business users and IT groups communicate effectively about complex IT systems and the usefulness of services provided makes it virtually impossible for business to provide clear guidance to their IT providers, and even more difficult for IT service providers with limited resources to allocate those resources in ways that make the business happy – until now.

According to BSM-NOW.COM spokesperson Tammy Marquis, "BSM-NOW.COM turns the traditional one way conversation between business and IT on its head. Traditionally there is a significant gap between IT and business. Business never knows what to expect from IT and IT doesn't know what the business expects. So, IT does what it thinks is right – which is usually not what the business wants or needs. The result of this one-way conversation is frustration. Those paying for IT services don't feel they're getting value, and service providers are frustrated at rapidly changing business requirements. BSM-NOW.COM aims to change that, by standing the current IT business relationship on its head."

BSM-NOW.COM has developed a marketing-based social media solution that translates business-needs into actionable IT tasks and IT-speak into business terms. BSM-NOW.COM fully engages both sides of the producer-consumer relationship. BSM-NOW.COM aims to bridge and close the communications gap between IT service providers and consumers.

According to BSM-NOW.COM there is a real void in the IT services industry with regard to integrating proven service consumer marketing techniques. The relationship between IT service consumers and providers is deteriorating at a time when, for the sake of corporate survival, it needs to be improving. Global IT spending is approaching $2.7 trillion US Dollars, 2 out of 3 of business managers who pay that bill say that IT is not a valuable contributor to business success. Further, while service consumers are 50% of the service equation, existing IT service management solutions totally ignore them, or pay lip service to them with simplistic and non-scientific "IT satisfaction surveys" and so-called "business impact reports."

Bringing sound behavioral and consumer science to IT service production and consumption using social media is the next revolution in IT service management. Making it approachable, simple and affordable is the major business opportunity identified by BSM-NOW.COM. BSM-NOW.COM products provide solutions for IT service providers and consumers who need to see exactly how to allocate finite resource to integrate IT and business – to align IT with business needs and control costs while improving service quality.

http://www.bsm-now.com
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If you’d like more information about this topic please call Tammy Marquis at (603) 823-3413 or email tmarquis@bsm-now.com

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