New Smart phone App Changes the Game for Mortgage, Financial Planners and Real Estate Professionals

KendallTodd, Inc. has released a smart phone app that takes an antiquated industry to a whole new level, keeping time with up to the minute rate changes and referral partner notice alerts.

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New Smart phone App Changes the Game for Mortgage, Financial Planners and Real Estate Professionals

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http://www.borrowsmartanalysis.com

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FOR IMMEDIATE RELEASE
Chapel Hill, North Carolina, United States of America (Free-Press-Release.com) October 6, 2011 --KendallTodd, Inc., the leading provider of lending and advice tools for the lending industry, makes the mortgage and financial planning industry hip again. With their release of multiple updates to their Borrow Smart Repay Smart™ software (BSAi) they are going to rock the global lending community. The most impressive update released today is the ability for users to access their rates, plans, calculations and communicate via their smart phone. The first of its kind, this interactive mortgage smart app from the BSAi allows the user to, on the spot, email real time simulations right from their smart phone or Ipad. In a recent study by the NAR and RealtorAE, 93% of Realtors have and use a smart phone in their daily routine. Lenders and Financial Advisors can now connect with these Realtors – providing them real world practical tools and easy referral and marketing communication.

The Purchase Price Simulator tool is an Unculator™, the first in a new series of calculators that ask simple questions and pull the underlying data from other sources for the user. For example, provide your target monthly payment, and your target down payment, and the Purchase Price Simulator solves for your target purchase price now based on real time rates, and other expenses. Easy as that! The Agent can then email the results to their client, and the BSA users is copied on the lead to take action today. All communication is populated into the BSA system, to provide an ongoing stream of new leads that begin on the edge of the digital frontier, when the need happens.

The technology is the brain child of Todd Ballenger, CEO and President of KendallTodd, Inc. and the creator of the Borrow Smart Analysis™ software. Todd said about this new age app, “the new location, location, location of the real estate industry is the smart phone… if 93% of Realtors have one in their pocket, you need to be in their pocket.”

Also added yesterday, two other innovations to their system, including a new integration with the nation’s leading provider of dynamic .pdf media, Issuu, which will provide the ability of the BSA user to author presentations to a flash based .pdf website with a single click, and then share with clients, referral partners and more, creating a real ‘WOW’ solution that further increases the ‘Unfair Advantage’ that Borrow Smart is famous for. Another integration is the new Fannie Mae export, which will allow users to export their plans from BSA to a Fannie Mae file format and import those files to any program or product supporting the standard Fannie Mae format – making it one step easier, and one click faster to share data and opportunities.

The software can be accessed at http://www.borrowsmartanalysis.com. To learn more about private label and institutional opportunities, contact KendallTodd, Inc. directly at 919.309.9078, or learn more at www.kendalltodd.com.

More information can be found online at http://www.borrowsmartanalysis.com

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