New Technology Increases Brand Awareness

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 9, 2011 -- ApogeeInvent, a web development company based in Idaho, released its latest free software, apog.co. This url shortener is free for users that want to shorten a long url quickly. Companies or individuals can also get their own branded version of this URL shortener.

Shortening URLs become popular as social media sites such as Twitter limited the number of characters per post. Many companies increasingly use URL shorteners because they are aesthetically pleasing in comparison to the long strings of random characters in that can be found in many standard URLs.

The software built by ApogeeInvent allows users to shorten any URL by going to the website apog.co (that is the full URL, no “www” or “.com” is needed) and entering in any long URL and generating a shortened link. All links begin with apog.co, but users can also contact ApogeeInvent to create their own branded URL shortener. Companies using branded URL shorteners include Pepsi (pep.si), Yahoo! (yahoo.it), and many others.

“This is a very easy, very affordable way for companies to build brand awareness. Everyone is constantly sharing links -- on social networks, over instant message and email -- why not use this as just another marketing tool?” commented CEO Joseph Frazier.

Apog.co is the latest in free online software that ApogeeInvent has built and made available to all Internet users. Visit apog.co to use the software, or contact the company to learn more about the branded version offered: www.apogeeinvent.com/contact_us

ABOUT APOGEEINVENT

ApogeeInvent is a client-focused web development and design company that sells software systems. Their main software offerings, DMW, CobraCart Ecommerce, and TitanMLM, are all built on the same core system. These systems are easily customizable for the unique needs of individual clients. Because these proprietary systems are all part of a core hosted environment, all clients receive free upgrades to their system anytime a new feature is added. The company prides itself on its attentiveness and continual support to existing clients that utilize their hosted environment systems. Learn more at www.apogeeinvent.com.

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