New Video Campaign Increases eLifePolicy.com Affiliate Partner Conversions

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 12, 2009 -- November 12, 2009 Mission Viejo, CA
Web video has been growing by leaps and bounds for good reasons. Consumers engage longer and with increased interest for offers supported by video content and testimonials. With this trend in mind, LinkValu has launched a dramatic new video campaign for its eLifePolicy website. All signs point to higher conversion rates for affiliates with this fresh, professionally produced content.

“To help consumers better understand the value of our life insurance offering on www.eLifePolicy.com, we have placed four compelling real-life videos on the site. These are the stories of four actual families and beneficiaries who share the details of how life insurance came to their financial rescue after the loss of a loved one”, commented LinkValu CEO, Christopher Snyder. “Testimonials are proven to drive interest, and with higher interest in the eLifePolicy offer come higher conversions for our affiliates.”

The new videos on eLifePolicy connect with consumers on an emotional level; the most effective way to influence buyer behavior. Most insurance offers are about numbers and prices. This new campaign takes the connection with consumers to a whole new level by depicting, in a very tasteful way, the human side of the life insurance story.

To view the new Video Campaign click here

According to the Life Insurance Direct Marketing Association (LIDMA) the audience for this message is huge and aware of the benefits of life insurance:

• Over 50 million U.S. adults have little or no Life Insurance protection
• 52% of those with Life Insurance have inadequate coverage.
• Consumers procrastinate about purchasing insurance because of their concerns over the length of time and complexity to secure a policy. The “instant issue” process of eLifePolicy solves this concern.

The brand new, fresh video creative for this campaign is waiting for you at LinkValu. Your Account Manager is standing by to provide your creative code and tracking links to help you optimize your email efforts with this compelling, high converting new creative

For more information on LinkValu.com’s Affiliate offers and programs contact:

Kevin Kitmitto
949-600-7932
kkitmitto@linkvalu.com
AIM: linkvalukevin