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Nexcards Introduces Spot UV on Matte Business Cards

March 19,2013


Nexcards now offers spot UV, sometimes called spot gloss, on pro finish moderately heavy 15pt matte card stock. This offers a lower price point for spot UV cards.

Nexcards Introduces Spot UV on Matte Business Cards Nexcards Introduces Spot UV on Matte Business Cards Nexcards Introduces Spot UV on Matte Business Cards

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Nexcards.com, an online printer, now offers spot UV on matte card stock saving customer money who until this time had to purchase this effect on premium silk laminate card stock.. Although these "Luxury business cards" were a great seller, Nexcards wanted to offer this targeted gloss technique at a more moderate price point. The solution was to use matte cards from our Classic Collection as the card stock.

Both silk laminate cards and classic matte cards are non-glossy, each having a similar nearly flat smooth finish. Silk cards have a super fine satin finish but are very strong due to the clear flexible lamination that is applied during the production process. Although our classic card collection is a standard card stock, the 15pt we use is a moderately heavy weight and should give long service.

Spot UV, sometimes called spot varnish, is much like the gloss commonly applied to business cards. The difference is crucial: it is targeted only on text or logos or design elements that the customer want to stand out. The high gloss against the matte is what gives these cards their special appeal.

Typically this effect is applied over logos, company names and often on an employee's name and title. Increasingly, design artists are getting creative in the use of this spot UV.. A pattern of dots, swirls or just about any small design can be repeated as a pattern on the background areas for an eye-catching effect. The new Spot UV can now be purchased at about half the cost of the Luxury cards. This means more businesses can take advantage of the higher perceived image that these cards represent.



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Nexcards Business Printing

1-800-692-2120

Eugene Brenner

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