NFC - Contactless payments?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 30, 2010 -- Knowledgefaber, a consulting and research firm, announces the launch of its report on IPTV’s Progress in INDIA. Knowledgefaber tracks emerging technologies in emerging markets such as India, China, Brazil, and others.

Article contains some technical insights and major drivers for the growth of NFC. The article do talk about combined opportunity in case of NFC is bundled with existing handheld devices.

The articles tries to understand the current situation in the NFC market and find out relevant cases across the globe emphasizing on the successful implementation of similar technology.
Well NFC has many advantages from the supplier point of view, some of which are:-
• Reduced ticketing costs – Ticketing operators see reduced costs in operations with the introduction of NFC through electronic ticketing. Also because NFC is a secure technology, airlines have already adopted it in its “e-ticketing” module.
• Revenue stream expansion through VAS – Mobile Operators can see their revenue stream increase with the use of NFC technology because users will be surrounded with advertisements and other important information within its comfort reach.

• Adoption of rich media content – NFC paves way for users to adopt advanced personal devices that mainly used for entertainment, storage and media sharing purposes.
• Ease of use – ticketing is not a differentiator but the mode of payment and user convenience is, therefore NFC-enabled services makes payments options easier for the end user and this will fuel the adoption of contactless technology.