NIIC Participates in Erbil International Fair in Iraq

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 25, 2010 -- The National Integrated Industries Complex (NIIC), specializing in electric and electronic home appliances, and the first industrial establishment of its kind in the Middle East, recently participated in Erbil 6th International Fair, launched on October 18th, and concluded on October 21st.

NIIC through its booth which received great attendance and admiration on the exhibition visitors' part, showcased its most recent "Daewoo" air conditioners and washing machines, that are locally manufactured using Complete Knock Down (CKD) method which ensures actual production of all internal and external parts of 80% of the products.

The delegated team introduced NIIC as an integrated industrial complex aiming at deep rooting the industrial base of electric and electronic home appliances in the Arab world, improving this field through its advanced production lines, and the best strategies of this sector, on par with the best companies and countries manufacturing such products.

The exhibition visitors, representing companies and establishments interested in home appliances' domain, were briefed on the NIIC capacities, including the latest production lines, the finest raw materials, and the best quality and qualification control systems in the Middle East. Special attention was paid to the manufacturing flexibility of NIIC, and to its ability to manufacture electric and electronic home appliances of international specifications under any requested trademark, and within specific industrial standards upon the request of the biggest companies and distributors.

Commenting on this event, CEO of NIIC, Mr. Mashhour Abdullah Al Basha, said that Erbil International Fair is one of the important trade exhibitions that attracts interest of the best international companies and establishments in different sectors engaging a vital market like Iraq; therefore, it was crucial for NIIC to take part in this event, display its products, and highlight its features.

"NIIC's participation in Erbil International Fair contributes positively to promoting the slogan (Made in Jordan) on electric and electronic home appliances, one of our highest priorities. Our products showcased in the fair, included air conditioners and washing machines, and they reflect industrial accuracy, high qualification and performance of the Jordanian production, upon the specialists and experts' testimonials. This result is a great certificate to an industrial complex that has been launched in a period less than one year.”
NIIC's booth displayed washing machines with special specifications to meet the needs and requirements of ME markets. The washing machines contain various options for the cycle: 1000, 1200, and 1400 rounds, all sleekly and stylishly designed, combining simplicity and modernity together. The washing machines are available in two drives, the normal ones used in machines of 1000 and 1200 rounds, and the Direct Drive which is directly connected to the laundry cylinder, this drive is used for the high speed, 1400.

The Direct Drive is an advanced technique based on direct installation of the drive to the cylinder, which means less movable parts, and eventually this shall positively influence on the machine's system balance, and stability, in spite of the high speed. This technique also ensures better performance of the drive, less vibrations and noise.

Also showcased at the booth, Air conditioners, both internal and external units, with cooling and heating options, and in sizes of ton minus quarter, 1 ton, and ton and a half.